National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
November 22, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Introduction to the Coupon Exchange Club

For over 25 years they have been providing a variety of membership organizations a high quality grocery coupon service. Coupon use is at a all time high...use their high value coupon books as a member benefit, sales incentive premium, or an up-sell. The Coupon Exchange Club coupon program is a valued benefit to a number of affinity clubs sponsored by leading insurance and financial organizations.

The Coupon Exchange Club is consumer friendly! Members can utilize the program with no service fees and prepaid postage both ways. more information

P u b l i c a t i o n   o f   t h e   W e e k

HOW TO GET YOUR PRODUCT SEEN & SOLD

Learn how to get your products into boutiques, department stores, magazines, movies, celebrity hands and showrooms.

What will you get?

• Six 45-minute (or longer) audio training sessions on CD. Perfect to learn in the car or on the PC

• An MP3 version of each audio training. Perfect for your iPod, computer or any MP3 device

• Cheat sheets, guides and workbooks to coach you along with each session

• Insider knowledge from leading industry experts that you need to excel

more information 

S p e c i a l   A n n o u n c e m e n t

Direct Market to College Students

Advertise to students directly with your product insert, coupons, or sample in a package they MUST open. CollegeBookRenter.com, WeBuyTextbooks.com, and TextbookLink.com are shipping college textbooks to your customers every day.

We are looking for partnerships that provide value to our customers, and we will work with partners to create campaigns that are creative and flexible. Students are our customers, and we can implement campaigns that enable you to reach those students with your product inserts, consumer samples, or marketing message in multiple ways at very competitive costs.

To receive more information or receive a marketing kit, contact Mike Utley, reachstudents@collegebookrenter.com
 

F e a t u r e d   A r t i c l e

4 Easy Steps To Red Hot, Red Carpet Product Placement
By Susan J. Ashbrook

Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise from the unknown to a big retail business. Celebrities have become an advertising vehicle-and sometimes at no cost. A hot celebrity can help get press for a brand, product or fashion designer's name. The designer/company gets press because of the celebrity – and both benefit for a "win win."

One example of star power was Madonna's last-minute Christmas shopping at Steve Madden's Beverly Hills store. The stylish celebrity set her sights on a pair of pink suede boots with pom-pom laces called the "Iglou." The store was out of the star's size, but Steve Madden's corporate office heard about her obsession and over-nighted her a pair. The story didn't end there. Steve Madden immediately notified several news and entertainment outlets and the self-proclaimed style guru, Steven Cojocaru, wound up mentioning Madonna and her passion for Steve Madden's pink boots on the "Today" show. In the 13 minutes following the segment's airing, the company registered 240 orders for the $125 "Iglou" on its Website. The tally? $30,000. read full article

P r o d u c t s


My Seat Warmer
Warm Your Work Station
Without Batteries or Electricity

Odor-Z-Way
Removes all Types of
Odors and Stains
 
Tiger Trends
Work Clothing
for Tradesmen and Handymen

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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