National Mail Order Association
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NMOA Network Newsletter for
October 18, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Educational Interactive Products for Children

Welcome to the home of Chanteuse Music Publishing, Inc.! We produce interactive products for children and adults which combine the worlds of music, children, and animals.

Please join us at Chanteuse Music Publishing, Inc. where your child or the child-in-you get to sing-along with the music CD while the printed lyrics exercise the mind and vibrant illustrations entertain your imagination. We even carry some bling for you, your child or your pet!

Be one of the first to offer these unique interactive, educational (and award winning) children's products. Kids love singing, drawing and pets. These products are a great fit for every child in your family. Boy or girl.

more information

P u b l i c a t i o n   o f   t h e   W e e k

The Step-by-Step Copywriting Course

A complete web / SEO copywriting course with practice assignments & answers.

Copywriting is not one-size-fits-all. And SEO copywriting isn't about just stuffing hundreds of keywords into the content on your site's pages. In order to make search engine copywriting work, you have to find the balance between what the customer wants and what the search engines need.

You have to understand your customers. You have to be able to tap into what they need and then give it to them. Otherwise you're just wasting screen space. Most search engines, on the other hand, are pretty much the same when it comes to getting solid, high rankings. more information

S p e c i a l   A n n o u n c e m e n t

Direct Marketing and Business Books by Bob Bly

Bob Bly, the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me."
Visit this page to find details about his books.

F e a t u r e d   A r t i c l e

Social Media Success: Don't Just Attract Followers, Engage Them
By Genae Girard

Cathy, a small business owner, spent a lot of money on the front end of a social media campaign for her bakery. She set out to incrementally build her following on Facebook, Twitter and her blog. She slowly built a following with her in-store business as well as her distribution nationally. She carefully crafted flyers to put in boxes, an email campaign and newsletters. Her followers steadily grew until she hit a plateau. She wondered why it took so much effort to build her following, just for her drop out rate to steadily increase. What Cathy didn't realize is while it's important to build a following on social media sites, it's just as important to keep that following engaged.

In order to keep your customers engaged, you must create an emotional bond in order to keep their attention. The average customer is exposed to hundreds of messages everyday on their computer, on their phones and on TV. They have become artificially attention deficit disordered, and that doesn't help your advertising brand. In order to be successful in the social media market you must engage the customer. read full article

P r o d u c t s

Granny Lock
Extra Door Security for
Entrance or Interior Doors

Handwash Reminder
Helping Prevent the Spread of
Viruses, Germs and Bacteria
JDS Personalized Gifts
A Turn-key Program for
Selling Personalized Gifts

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Phone: 612-788-1673

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