National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
September 14, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers


Grabzz is a simple solution to a big problem.

Have you ever wondered why the majority of people use a paper towel to open a bathroom door in a public restroom when available?

Germs can live from 24 to 48 hours on hard surfaces. Every day we touch objects that contain live germs that transfer to our hands and many times make us sick.

Grabzz provides an easy-to-use barrier to protect you from these contagious germs and viruses as you move around each day with an innovative technology employing an antimicrobial coating combined with a flexible card. Works with all types of door knobs and handles and is small enough to carry. more information

P u b l i c a t i o n   o f   t h e   W e e k

High Performance Interactive Marketing

Despite the uncertain economy, despite the dramatic drop in the NASDAQ, despite the crashing dotcoms, you can make money with Interactive Marketing...with the right guidance. That's where the real-time, real-world practical ideas and advice of High Performance Interactive Marketing will help you navigate the dangerous but profitable waters of the new interactive world.

The business press of recent years has been filled with dramatic interactive marketing success stories. But the landscape behind these exciting pictures is littered with the remains of the failures—those who couldn't handle the problems and challenges of this exciting and ever-changing new world.

High Performance Interactive Marketing gives you all the strategic and tactical tools and insights you'll need to succeed in the exciting, high-potential new marketing and media world. more information

S p e c i a l   A n n o u n c e m e n t

Ship-Right Solutions

Delivering Solutions! Committed to your success! Other value added services include: Order Processing, Payment Processing, and Data Management, Discounted Freight Rates, Continuity and Auto-Ship Programs, Electronic Data Interchange (EDI), Returns Processing and Refurbishment, Warehousing and Inventory Management, Product Assembly and Kitting, Customized Packaging, Literature Fulfillment, Lettershop, Overflow and Seasonal Projects, and Enterprise Reporting.

Ship-Right Solutions is a full-service, third-party logistics firm (3PL) trusted to provide order fulfillment and customer support for several vertical markets including: direct response, e-commerce, mail-order, catalogs, and retail. Contact Drew Graham at or visit

F e a t u r e d   A r t i c l e

Maximize Campaign Response Rate with Voice Communications
By Irv Shapiro, CEO & CTO, Ifbyphone

Many businesses believe they have achieved integrated marketing by incorporating e-mail, social media, and mobile into their marketing mix. In reality, companies often fail to incorporate a key ingredient into their integrated campaigns: voice communications. Compelling research demonstrates the significance of voice communications, with more than 43% of all Internet search sales conversions happening over the phone today according to AdInsight research. Leads360 also cites that a sale is 22-times more likely to happen when you make contact within the first five minutes.

To provide some context, following is information from DMA's 2010 Response Rate Trend Report, which calculated the average direct marketing response rates in 2010 for telemarketing, e-mail, direct mail, catalogs, and paid search:
read full article

P r o d u c t s

Folding Flip-Flops
Package Includes Folded Larger
Bag to Carry Your Heels

Converts Ordinary Multimeter Probes
Into Tweezers

B/C Bracket
Bracket to Attach
Curtains over Blinds

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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