National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
August 23, 2011
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
The Smushion is a lightweight,
crescent-shaped cushion made with 100% high
quality memory foam, and is available in a
variety of colorful machine washable covers.
It is a new, multi-purpose accent that's
perfect for adding incredible comfort to
home, office, travel, dorm and more.
If you love to watch TV or movies, are an
avid reader, use a laptop, or enjoy lounging
and wish to enhance the comfort of your
everyday life, you will love the Smushion.
P u b l i
c a t i o n o f t h e
W e e k
TO GET YOUR PRODUCT SEEN & SOLD
Learn how to get your products into boutiques,
department stores, magazines, movies, celebrity
hands and showrooms.
What will you get?
• Six 45 minute (or longer) audio training
sessions on CD. Perfect to
learn in the car or on the PC
• An MP3 version of each audio training. Perfect
for your iPod, computer or any MP3 device
• Cheat sheets, guides and workbooks to coach you
along with each session
• Each session includes a leading industry expert
that shares the insider knowledge needed to
S p e c i a l
A n n o u n c e m e n t
of Mail Order Catalogs by MediaFinder
Do you have something to sell to mail order
catalogs and need a mailing list of catalogs?
Now you can get a list of just the catalogs you
want by using the new MediaFinder catalog search
You can search for consumer or
business-to-business catalogs, as well as by
subject, by state, by country, or any
combination, and download the list right to your
Click here to see how easy it is to search for
the catalogs you want to market to today.
F e a t u r e
d A r t i c l e
Use Social Email to Improve Marketing
Susan Tull, Vice President of Marketing with BlueHornet
Most marketers understand that their marketing will achieve the best results
when messages and offers are targeted to customer interests. And some
marketers (although still, unfortunately, not enough), regularly include
some level of customer preference or activity targeting as part of their
overall program strategy.
Typically, targeting data is collected from Web forms and preference centers
or by monitoring subscriber website engagement and purchasing activity.
Today, however, with the rapid adoption of social networking across a wide
range of consumer demographics, social sites offer marketers rich, new
sources of customer preference and activity data.
Brands tend to use social media two ways: 1) By creating a social presence
on networking sites to communicate with consumers, and 2) by monitoring
what's being said about their brand online. Both activities are important,
but neither provides an easily repeatable and scalable way to turn a brand's
social media marketing learnings into targeted follow-up campaigns that
drive a desired action.
read full article
P r o d u c