National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 23, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

The Smushion

The Smushion is a lightweight, crescent-shaped cushion made with 100% high quality memory foam, and is available in a variety of colorful machine washable covers. It is a new, multi-purpose accent that's perfect for adding incredible comfort to home, office, travel, dorm and more.

If you love to watch TV or movies, are an avid reader, use a laptop, or enjoy lounging and wish to enhance the comfort of your everyday life, you will love the Smushion. more information

P u b l i c a t i o n   o f   t h e   W e e k


Learn how to get your products into boutiques, department stores, magazines, movies, celebrity hands and showrooms.

What will you get?

• Six 45 minute (or longer) audio training sessions on CD. Perfect to     learn in the car or on the PC

• An MP3 version of each audio training. Perfect for your iPod, computer or any MP3 device

• Cheat sheets, guides and workbooks to coach you along with each session

• Each session includes a leading industry expert that shares the insider knowledge needed to excel

more information 

S p e c i a l   A n n o u n c e m e n t

Database of Mail Order Catalogs by MediaFinder

Do you have something to sell to mail order catalogs and need a mailing list of catalogs? Now you can get a list of just the catalogs you want by using the new MediaFinder catalog search tool.

You can search for consumer or business-to-business catalogs, as well as by subject, by state, by country, or any combination, and download the list right to your computer.
Click here to see how easy it is to search for the catalogs you want to market to today.

F e a t u r e d   A r t i c l e

Use Social Email to Improve Marketing Effectiveness
Susan Tull, Vice President of Marketing with BlueHornet

Most marketers understand that their marketing will achieve the best results when messages and offers are targeted to customer interests. And some marketers (although still, unfortunately, not enough), regularly include some level of customer preference or activity targeting as part of their overall program strategy.

Typically, targeting data is collected from Web forms and preference centers or by monitoring subscriber website engagement and purchasing activity. Today, however, with the rapid adoption of social networking across a wide range of consumer demographics, social sites offer marketers rich, new sources of customer preference and activity data.

Brands tend to use social media two ways: 1) By creating a social presence on networking sites to communicate with consumers, and 2) by monitoring what's being said about their brand online. Both activities are important, but neither provides an easily repeatable and scalable way to turn a brand's social media marketing learnings into targeted follow-up campaigns that drive a desired action. read full article

P r o d u c t s

Personal Nasal Filter
Personal Air Filtration for
Construction, Allergies, and Landscaping

Detox Foot Pads Help Remove
Toxins from Your Body While You Sleep

JDS Personalized Gifts
A Turn-key Program for
Selling Personalized Gifts

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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