National Mail Order Association
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NMOA Network Newsletter for
August 10, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

The Next Great American Outdoor Game!

My Pole-ish Horseshoes
is a competitive outdoor Frisbee game that combines skill and endurance as players defend their post from opposing teams. It provides friends and family with hours of outdoor competition and fun. The object of the game is to score points by throwing a Frisbee at the opponent's pole and knocking the can off its perch. The first team to get 21 points wins the game!

My Pole-ish Horseshoes game sets come with a propriety custom designed base making it the best designed game set for playing Polish Horseshoes.

You can play My Pole-ish Horseshoes at the beach, in the back yard, tailgating, on vacation, while camping or on campus. An Official Game of The American Tailgating League

Seeking Resellers of all kinds. Drop shipping available.

more information

P u b l i c a t i o n   o f   t h e   W e e k

Creative Strategy in Direct & Interactive Marketing

To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome inertia and incite prospects to action.

The all-new third edition of Creative Strategy in Direct and Interactive Marketing has been totally revised to address the new issues of interactive marketing media and integration and convergence of all media.

Susan Jones shares with us how the creative strategy must fit into the marketing plan and what the creative team needs to know to produce superior results that are both strategically correct and tactically effective.
more information

F e a t u r e d   S e r v i c e   P r o v i d e r

Lenfest Media Group's mission is to help inventors turn their products into household brands by investing in the power of Direct Response Television (DRTV) in order to reach the mass market and exponentially grow sales. Through DRTV, Lenfest Media Group creates the consumer brand awareness that propels product sales and revenue. They eliminate the complexity and financial risk in creating a DRTV strategy by offering a one-stop solution to inventors. This allows their partners to work with them in a risk free relationship. They believe that DRTV, when deployed strategically, can dramatically impact the success of their partners. more information

F e a t u r e d   A r t i c l e

Technological Advancements in Email Marketing Campaigns
By John Brogan, Founder, Global IntelliSystems

Many internet users know that online search engines log activity by tracking cookies. Additionally, a user's search history results in the display of certain types of advertisements. Now this same technology is used with email messages. For example, clicking on an advertisement in an email message triggers similar ads to be displayed during internet browsing sessions. Plus, emails can display images or even entire sections of content differently based on the user's click activity in prior emails.

More than ever before, email marketing is becoming increasingly dynamic and time-sensitive. Emails are personalized and targeted to the recipients' needs and interests, while sales are measured in hours and not days. Accordingly, it is imperative for companies that use email marketing to learn more about tailoring emails to precisely fit their customers' reading, shopping and click habits. read full article

P r o d u c t s

Produce Freshies
Doubles the Life of your Fruit,
Vegetables, and Fresh Cut Flowers

Velcro Pouch Attaches to Any
Dog Leash or Collar

E-Z Nail On
Replacement Sliding
Door Guide

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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