National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 2, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

New Product Opportunity for USA and Many Other Countries

Every woman needs Salvatos!

Salvatos are patented folding flip flops that come in a small case that you can put in your purse and forget about until your feet start getting sore.

After a long day at the office or a great night in the city, you will be able to enjoy the comfort of relaxing, beautifully designed flat flip flops.

Now we don't expect you to walk around holding your beautiful high heels, that's why we have designed an extra folding bag only for them, so you can throw your stilettos in it and walk home in style...

Seeking key resellers and distributors. Be one of the first to sell this product in the USA or the country you live in. more info

P u b l i c a t i o n   o f   t h e   W e e k

The National Directory of Catalogs

This directory is the premier source of information covering the mail order catalog industry. It is the source that business professionals and librarians have come to rely on for accurate information on the thousands of catalog companies operating in the USA.

The U.S. catalog industry is made up of thousands of catalogs, some very large and some very small, with many in-between. This directory brings you an extensive collection of the finest catalogs in the U.S. and Canada.

This 18th edition of the National Directory of Catalogs contains 1,123 pages featuring detailed information on 12,330 consumer and business-to-business catalogs, organized in 231 subject categories.

To help readers find catalogs fast, the catalog directory is arranged alphabetically in four different indexes to do easily targeted searches:
more information

S p e c i a l   A n n o u n c e m e n t

Merchant Warehouse

A trusted partner for credit card payment processing and merchant account services

New to processing? No problem! Get started with a free terminal or virtual terminal from Merchant Warehouse. Currently processing? Merchant Warehouse is so confident that they will save you money they offer an actual Low Cost Guarantee - if they can't beat your current pricing or any competitor's offer they will send you a check for $100!

Along with your savings, you also get:
• A contract with no long-term commitment or cancellation fees
• No hidden fees or charges
• In-house customer service and tech support
• Great rates on your merchant account

To get started and take advantage of this offer, simply call 866-840-5845 (mention the NMOA network) or fill out this form

F e a t u r e d   A r t i c l e

Direct Marketing with QR Codes
By David Henkel, President of Johnson & Quin

While the Internet has revolutionized the direct marketing industry by providing virtual storefronts, email marketing, online catalogs and more, the Internet has also given direct marketers a critical challenge: How do you influence shoppers and prospects to visit your online content without being lured to your competition's webpage? You don't want shoppers, for example, to go online and search for shoes only to find two dozen shoe retail sites. Like shopping on the street, you want them to bypass alternatives and head directly to your retail site. Is that even possible? Today it is. A highly successful way to bring customers directly and immediately to your particular site is to include QR codes in your direct marketing campaigns.

QR codes are two-dimensional barcodes that can be read by smartphones with a QR code reader app installed. (The apps are widely available and often free.) A consumer browsing a direct mail piece embedded with a QR code can simply point his or her smartphone at the code and related online content will pop up immediately on the mobile device. Though still relatively new in North America, the use of the codes is growing with the public's increasing adoption of smartphones, such as iPhones and Android-powered devices. Mobio Identity Systems Inc., a mobile payments company, recently reported QR code use in the last six months of 2010 increased 1,200 percent across North America.

Let's take a look at some best practices when it comes to using QR codes in direct marketing campaigns: read full article

P r o d u c t s

Hand-Poured Scented Candles
Scent-laden Ornaments to
Freshen Air in Cars and Sports Bags

Atlas Electronic Products
Wireless Night Vision Cameras,
Metal Detectors, and More
Mini Reminder
Anti-Loss and Theft Device
Never Lose Anything Again

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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