National Mail Order Association
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NMOA Network Newsletter for
July 26, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Tweezeprobe

Tweezeprobe is a tool accessory converts ordinary multi-meter probes into tweezers.

The tool accessory allows standard multi-meter probes to pivot relative to each other. The tool accessory accepts different popular multi-meter probes. The tool accessory allows the pair of legs to separate when needed for big projects. Thereafter, the legs can be snapped back together to covert to tweezers. The tools' legs are adjustable for sizing different gaps between the legs for testing different sized electronic components. The adjustment is accomplished by pulling on a lock system that is part of spring leafs. The tool accessory is made from polypropylene and is made from industrial colors. Tweezeprobe feels comfortable in your hand to free the other hand to assist you in moving knobs or whatever you do with you other hand. We leave that to your imagination. The multi-meter probes fit tightly in the openings of the legs and the tool accessory is supper light.

Seeking resellers of all types.

more information

P u b l i c a t i o n   o f   t h e   W e e k

The Secrets of Emotional Hot-Button Copywriting

Twenty-five years ago, Denny Hatch pioneered the study of direct response copy. He started collecting direct mail packages and tracked those that came in over and over again.

Today, the Who's Mailing What! Archive contains pure marketing gold - nearly 1,000 Grand Control mailings in more than 200 categories that were received continuously over three or more consecutive years. What do these hugely profitable mailings have in common? They rely on the seven key copy drivers: Fear - Greed - Guilt - Anger - Exclusivity - Salvation - Flattery. These are the emotional hot buttons that make people respond, order goods and services, donate money to charities, and send for more information.

more information

S p e c i a l   A n n o u n c e m e n t

Direct Market to College Students

Advertise to students directly with your product insert, coupons, or sample in a package they MUST open. CollegeBookRenter.com, WeBuyTextbooks.com, and TextbookLink.com are shipping college textbooks to your customers every day.

We are looking for partnerships that provide value to our customers, and we will work with partners to create campaigns that are creative and flexible. Students are our customers, and we can implement campaigns that enable you to reach those students with your product inserts, consumer samples, or marketing message in multiple ways at very competitive costs.

To receive more information or receive a marketing kit, contact Mike Utley, reachstudents@collegebookrenter.com

F e a t u r e d   A r t i c l e

Your Website is Your Business's Resume
By Roy Chomko, Adage Technologies

To say your business's website is important is nothing new to most smart owners. But as technology increasingly allows potential customers to access your website on the go, your online presence is becoming increasingly essential to success. With the growth of smart phones and tablet PCs, consumers now have the ability to compare you and a competitor almost immediately. This means an engaging website is quickly becoming your most useful sales tool. Essentially, your website is your resume. And just like your resume, there are some key tips you should be aware of in order to stand out.

Just like potential employers, you have a short window of opportunity while your potential customers are looking at your web site. They will decide if they want to hear more about your business based on only a few pages of content. Today's websites are more than just a place to list your business' name and address. They need to interact with a customer before he or she even reaches out to you. They need to get you that lead, that interview. Here's how to do just that: read full article

P r o d u c t s


First Defense Nasal Screens
Newest Breakthrough in
Personal Air Filtration

Sprinks Pet Products
Animal Care Therapies and
Natural Pet Products

Handwash Reminder
Helping Prevent the Spread of
Viruses, Germs and Bacteria

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Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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