National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
July 19, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

JDS Personalized Gifts

An entire line of personalized products for you to sell. Hundreds of options in many product categories.

JDS Marketing & Sales was established in 1992 to provide specialty retailers, internet retailers, and catalog retailers with a "turn-key" program for selling personalized gifts, candles, unity candles, and personalized favors. We have done this by offering a terrific selection of unique, personalized gift items and then shipping orders within 2-3 business days. We provide free drop shipping services and free personalization with each order. In addition, we provide free marketing tools and terrific customer service. more information

P u b l i c a t i o n   o f   t h e   W e e k

Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller! more information

S p e c i a l   A n n o u n c e m e n t

Individual (Entrepreneur and New Business Startup Package)

Start or build your business on the right foot with professional help from the NMOA.

This business package is for the person just starting a new business, or the person that has started a business and wants to learn better marketing tactics, or the person that wants a professional introduction to direct marketing processes and how they apply to selling products and services in general. It is the best package available for those researching or starting a home or small business, or new to the direct marketing and mail order business including web based businesses. more information

F e a t u r e d   A r t i c l e

Six Sources of Business Model Innovation
By Jim Muehlhausen

Savvy business owners understand that the best business plan will fail without a solid business model. A business model is defined as the proprietary methodology used to attract, service, and retain customers. Simply put - Great business execution + lousy business model = a lousy business. You can't outsmart or out-execute a stale business model.

All business models do go stale at some point. All you have to do is look at former dynasties gone bad such as: Blockbuster, Playboy, Sears, Compaq, and General Motors to see how business model innovation is critical to company success.

So how does an existing business improve the business model? The best source of business model innovation is you. Who knows the industry or your business better than you or your staff? However, if you are looking to augment your own ideas, here are six places to find innovative business models: read full article

P r o d u c t s

Grocery Coupon Card
Use a Grocery Coupon Card
as an Incentive to Boost Your Sales

Battery Chem
Battery Reconditioning Supplies
for Cars, Boats, Trucks, etc

Back Booster
Inflatable and Portable
Lumbar Support

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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