F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
to Internet radio on FM!
We supply a unique wireless audio USB
transmitter that enables anyone who listens
to audio or internet radio on their
computer to send the stream to a house or
office radio in FM. The small software
interface enables you to select the
frequency you want to broadcast to your
Includes a small cable that acts as an
antenna for improved transmission when
attached to the USB.
P u b l i
c a t i o n o f t h e
W e e k
Direct mail envelopes that work...and those that
Making that first impression count...and sell.
Still need convincing that the old saying "You
don't get a second chance to make a first
impression" is still true? The evidence is as
near as your mailbox. Every year, more than half
a billion pieces of perfectly good direct mail
pieces are tossed into the wastebasket without
ever getting opened.
Why? Because whoever designed their envelopes
didn't know how to get them to say "Open Me
And there's no reason for that waste of good
marketing to continue. Herschell Gordon Lewis,
the greatest copywriter of our time, spells out
all the rules and discloses all the secrets you
will ever need to make sure that envelope
catches the recipient's eye, including:
• Speed formats
• Rubber stamp effects
• The power of the provocative return address
• When less is more...and when it's just less
F e a t u r e
d S e r v i c e P r o v i d e
Direct Market to
Advertise to students directly with your product
insert, coupons, or sample in a package they
MUST open. CollegeBookRenter.com,
WeBuyTextbooks.com, and TextbookLink.com are
shipping college textbooks to your customers
We are looking for partnerships that provide
value to our customers, and we will work with
partners to create campaigns that are creative
and flexible. Students are our customers, and we
can implement campaigns that enable you to reach
those students with your product inserts,
consumer samples, or marketing message in
multiple ways at very competitive costs.
To receive more information or receive a
marketing kit, contact Mike Utley,
F e a t u r e
d A r t i c l e
Are You Giving Away Your Profit?
By Mark Hunter "The Sales Hunter"
Want a quick way to destroy sales motivation and profit at the same time?
Picture yourself as a sales manager who suddenly receives a phone call from
a salesperson who is on the verge of closing a sale. Here's a sample of that
Salesperson: "We have to cut our price to get the first order. Then, once
they see what we can do for them, we will be able to raise our prices. I'm
sure once they see how good our service is, I'll be able to convince them to
pay the regular price."
read full article
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