National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
May 12, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Listen to Internet radio on FM!

We supply a unique wireless audio USB transmitter that enables anyone who listens to audio or internet radio on their computer to send the stream to a house or office radio in FM. The small software interface enables you to select the frequency you want to broadcast to your radio.

Includes a small cable that acts as an antenna for improved transmission when attached to the USB.

more information

P u b l i c a t i o n   o f   t h e   W e e k

Open Me Now
Direct mail envelopes that work...and those that don't

Making that first impression count...and sell. Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion pieces of perfectly good direct mail pieces are tossed into the wastebasket without ever getting opened.

Why? Because whoever designed their envelopes didn't know how to get them to say "Open Me Now!"

And there's no reason for that waste of good marketing to continue. Herschell Gordon Lewis, the greatest copywriter of our time, spells out all the rules and discloses all the secrets you will ever need to make sure that envelope catches the recipient's eye, including:
• Speed formats
• Rubber stamp effects
• The power of the provocative return address
• When less is more...and when it's just less more information

F e a t u r e d   S e r v i c e  P r o v i d e r

Direct Market to College Students

Advertise to students directly with your product insert, coupons, or sample in a package they MUST open. CollegeBookRenter.com, WeBuyTextbooks.com, and TextbookLink.com are shipping college textbooks to your customers every day.

We are looking for partnerships that provide value to our customers, and we will work with partners to create campaigns that are creative and flexible. Students are our customers, and we can implement campaigns that enable you to reach those students with your product inserts, consumer samples, or marketing message in multiple ways at very competitive costs.

To receive more information or receive a marketing kit, contact Mike Utley, reachstudents@collegebookrenter.com

F e a t u r e d   A r t i c l e

Are You Giving Away Your Profit?
By Mark Hunter "The Sales Hunter"

Want a quick way to destroy sales motivation and profit at the same time? Picture yourself as a sales manager who suddenly receives a phone call from a salesperson who is on the verge of closing a sale. Here's a sample of that typical conversation:

Salesperson: "We have to cut our price to get the first order. Then, once they see what we can do for them, we will be able to raise our prices. I'm sure once they see how good our service is, I'll be able to convince them to pay the regular price."

Hmmm. Really? read full article

P r o d u c t s


Atlas Electronic Products
Wireless Night Vision Cameras,
Metal Detectors, and More

Animal Care Therapies
Sprinks Line of
Natural Pet Products

B/C Bracket
Bracket to Attach
Curtains over Blinds

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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