National Mail Order Association
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NMOA Network Newsletter for
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April 18, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

African Mango Plus
Burn fat and increase energy

Jump-start your weight loss program with African Mango Plus. Combined with our diet and exercise program, African Mango Plus ingredients have been shown to help you:

- loose weight
- increase metabolism
- increase fat oxidation
- fight fatigue
- increase energy

Seeking resellers of all kinds

Contact:
Tommy Dawson
Basingstoke & Dean Creative Solutions

more information

P u b l i c a t i o n   o f   t h e   W e e k

The Secrets of Emotional Hot-Button Copywriting

Twenty-five years ago, Denny Hatch pioneered the study of direct response copy. He started collecting direct mail packages and tracked those that came in over and over again.

Today, the Who's Mailing What! Archive contains pure marketing gold - nearly 1,000 Grand Control mailings in more than 200 categories that were received continuously over three or more consecutive years. What do these hugely profitable mailings have in common? They rely on the seven key copy drivers: Fear - Greed - Guilt - Anger - Exclusivity - Salvation - Flattery. These are the emotional hot buttons that make people respond, order goods and services, donate money to charities, and send for more information.

more information

S p e c i a l   A n n o u n c e m e n t

InventHelp & INPEX to Hold 2011 Open Innovation Conference

INPEX, America's largest invention trade show, is a unique trade show that showcases new products and innovations that are available to business and industry to manufacture, license, or distribute.

The InventHelp's INPEX Open Innovation Conference will bring together top notch open innovation leaders and advanced practitioners from multiple industries to address and provide leadership to accelerate the innovation-to-market cycle.

New products in over 40 categories will be on display, and attendees can touch and evaluate new ideas while talking directly to the inventor about the details of the invention. more information

F e a t u r e d   A r t i c l e

Your Customer's PIR: Price Investment Ratio
By Mark Hunter "The Sales Hunter"

Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price - figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right?

Price, though, is consequential in ways we may not initially consider. The price a person pays for something goes a long way in determining the perceived benefit they expect to get from it. The perceived benefit cuts two ways. First, the expectation of service goes up the more a person pays for something. Second, the perception of what they're gaining also goes up with the amount they pay. The two are not opposites; they work in tandem, and in nearly all businesses, this tandem relationship can and does work to your advantage. read full article

P r o d u c t s


Back Booster
Inflatable Portable
Lumbar Pillow

TriEdge
The Ultimate
Gentleman's Knife

QuickBooks Training Course
2011 Ultimate Lesson Guide
DVD Training Package

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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