National Mail Order Association
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NMOA Network Newsletter for
March 29, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Nasal Screens

First Defense Nasal Screens are not designed to replace the dust mask or respirator. Rather, they're intended for those who can't, or won't wear a hot, uncomfortable face mask to filter breathable air.

- First Defense Nasal Screens are nasal dust covers made of 100% breathable non-latex, skin safe material.

- First Defense Nasal Screens are designed to help protect against foreign air born particles that find their way into nasal passages.

- Reduce respiratory exposure to viruses, germs, flu's, colds, bacteria, dust, pollen, pollutants, contaminants, second hand smoke and carcinogens. more information

B o o k   R e p o r t

How to Create Small Business Advertising

Stop wasting money on bad advertising! You can double -- or even triple -- the response of your print advertising by learning to create good ads.

No matter if you are using magazine ads, newspaper ads, website ads, or any other type of print ads, when you can get more response from the same advertising investment...itís like getting a free advertising bonus!

No matter what business you're in, learning to create effective advertising is a vital skill. Arguably, it's one of the most important sales and marketing skills you can obtain that has a direct impact on your bottom line. Even if you don't create your own ads, being able to judge the quality of an ad someone creates for you is an absolute must!

Creating good advertisements is not that hard, you just need to know good advertising methods. This new NMOA training guide How to Create Successful Small Business Advertising will help you do just that.
more information

D i r e c t   M a r k e t i n g   A d v i c e

Planning Your Mobile Strategy
By Patrick Emmons, Adage Technologies

"We've decided to go mobile; now what?"

It's a question many business leaders are asking themselves these days. With much of the online buzz encouraging businesses to become mobile accessible, we've seen a lot of increased interest on the subject. Reaching a customer's smart phone is quickly becoming just as important as reaching their regular PC. And as technology continues to advance, business not utilizing the mobile web will be at a great disadvantage.
But there are certainly many more decisions to be made even after a business has decided to "go mobile." There are several options to choose from in the mobile environment. The one that's best for your business will depend on what you want online, who you are trying to reach and what your budget look likes. read full article
Gaining Cooperation: Three Maxims for Successful Negotiation
By Carl Van

"Everything you know is wrong. Black is white, up is down and short is long. And everything you thought was just so important... doesn't really matter anymore." "Everything You Know is Wrong." - Weird Al Yankovic

If you are a fan of the show "Seinfeld," you will remember an episode where George concludes that every single decision he made and every single approach he took in his past, was wrong. Every gut instinct he had always led him to disaster. So he incorporates a new philosophy: if every single thing that he had ever done was wrong, then the opposite must be right. And from that point forward, instead of doing what he would normally do, he does the exact opposite. Of course things work out very well for him. He gets a new girlfriend, he gets a new job, and his life becomes quite blissful (for a while).

Sometimes, in order to be persuasive, businesspeople tend to argue and try to prove others wrong, which is the exact opposite of what you should do. In fact, those arguing will be very detailed in pointing out why other's beliefs are wrong so they give in. This usually doesn't work very well, and then you just have a battle on your hands that isn't needed.

Negotiation Maxim #1: "Great negotiators never argue with reasons; they argue the facts."
read full article

P r o d u c t s


ScrewGrab
Not a Glue!
Damaged Screw and Bolt Extractor

Hudson Music
Music Training with
DVD's, Video's and Books

My Seat Warmer
Warms Your Office Chair
Requires No Batteries or Electricity

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