National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
March 29, 2011
F e a t u r e
d P r o d u c t
Wholesale Only: This product is
available only to resellers
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B o o k
R e p o r t
How to Create
Small Business Advertising
money on bad advertising! You can double -- or
even triple -- the response of your print
advertising by learning to create good ads.
No matter if you are using magazine ads,
newspaper ads, website ads, or any other type of
print ads, when you can get more response from
the same advertising investment...itís like
getting a free advertising bonus!
No matter what business you're in, learning to
create effective advertising is a vital skill.
Arguably, it's one of the most important sales
and marketing skills you can obtain that has a
direct impact on your bottom line. Even if you
don't create your own ads, being able to judge
the quality of an ad someone creates for you is
an absolute must!
Creating good advertisements is not that hard,
you just need to know good advertising methods.
This new NMOA training guide How to Create
Successful Small Business Advertising will help
you do just that.
D i r e c t
M a r k e t i n g A d v i c e
Planning Your Mobile Strategy
By Patrick Emmons, Adage Technologies
"We've decided to go mobile; now what?"
It's a question many business leaders are asking themselves these days. With
much of the online buzz encouraging businesses to become mobile accessible,
we've seen a lot of increased interest on the subject. Reaching a customer's
smart phone is quickly becoming just as important as reaching their regular
PC. And as technology continues to advance, business not utilizing the
mobile web will be at a great disadvantage.
But there are certainly many more decisions to be made even after a business
has decided to "go mobile." There are several options to choose from in the
mobile environment. The one that's best for your business will depend on
what you want online, who you are trying to reach and what your budget look
read full article
Three Maxims for Successful Negotiation
By Carl Van
"Everything you know is wrong. Black is white, up is down and short is long.
And everything you thought was just so important... doesn't really matter
anymore." "Everything You Know is Wrong." - Weird Al Yankovic
If you are a fan of the show "Seinfeld," you will remember an episode where
George concludes that every single decision he made and every single
approach he took in his past, was wrong. Every gut instinct he had always
led him to disaster. So he incorporates a new philosophy: if every single
thing that he had ever done was wrong, then the opposite must be right. And
from that point forward, instead of doing what he would normally do, he does
the exact opposite. Of course things work out very well for him. He gets a
new girlfriend, he gets a new job, and his life becomes quite blissful (for
Sometimes, in order to be persuasive, businesspeople tend to argue and try
to prove others wrong, which is the exact opposite of what you should do. In
fact, those arguing will be very detailed in pointing out why other's
beliefs are wrong so they give in. This usually doesn't work very well, and
then you just have a battle on your hands that isn't needed.
Negotiation Maxim #1: "Great negotiators never argue with reasons; they
argue the facts."
read full article
P r o d u c
Not a Glue!
Damaged Screw and Bolt Extractor
DVD's, Video's and Books
My Seat Warmer
Your Office Chair
Requires No Batteries or Electricity