National Mail Order Association
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NMOA Network Newsletter for
March 10, 2011

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B o o k   R e p o r t

Writing With Keywords

On Sale for only $31.00 - that's 33% off!

The #1 mistake online marketers make is using the
same keywords the same way everywhere on their website!

While you may already be a good copywriter, you might have a problem when it comes to writing great SEO copy. (Two VERY different things!) If you shove too many keywords in, the copy will sound like a broken record. If you don't use enough, you defeat the purpose. If you already understand general copywriting techniques, but want to know how -- exactly -- to optimize your website with keywords without making your copy sound stiff or forced, this keyword optimization report is for you.

Included are 11 proven ways to improve keyword optimization for natural search engine copywriting.

Writing With Keywords is not a copywriting course. It's meant for those who already have a good handle on creating website copy. more information

F e a t u r e d   P r o d u c t
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Grocery Coupon Card

Improve your direct mail response, increase your sales, boost the value of any offer.

If you are not receiving the response you need from your marketing campaign, try offering an incentive that will motivate and turn your potential customers into BUYERS.

This is a product that will truly benefit your customers by saving them hundreds of dollars at the supermarket. We offer Coupon Cards in $100.00 and $500.00 denominations or we can customize a dollar amount to meet the specific price target of the product you are selling. more information

D i r e c t   M a r k e t i n g   A d v i c e

Unconditional (Client) Love: Nine Marketing Strategies That Work to Win Over Your Clients (and Referrals) Again and Again
By Maribeth Kuzmeski

Keeping current clients happy and drumming up new business can be quite the juggling act, but it's one that is necessary for keeping your business running (profitably!).

This shouldn't be a newsflash for business owners. Businesses have been advised to "think outside the box" for years. But with the current market the way it is, you have to take it one step further. You have to drive your clients wild! The differentiator is the relationship that you have with your current clients. They are the key to keeping your business alive and thriving. If they are happy, they stay and they'll refer others to you as well. Concentrating on the connection between client referrals and the bond you form with your clients is essential.

When you drive your clients wild, they'll be so impressed with you that they'll simply want to introduce your business to their friends, family, and colleagues. Want to get in on the action? Read on for nine marketing tactics that will drive your clients wild (and win you plenty of referrals): read full article
MAIL FRAUD: What to Do About It...
By James Thornton

Deceptive, misleading and fraudulent DM offers have become pervasive in the international DM market-place. There's a good reason each of us should decide to avoid dealing with the companies behind such offers.

Why? As deceptive offers and scams have escalated on the Internet, so online response to legitimate and authentic offers has correspondingly declined. As consumers become increasingly aware of the scale of the rubbish being offered online, so all offers—even the most authentic—become viewed by them with similar suspicion and distrust.

The international direct-mail market is also becoming poisoned and contaminated by the sheer scale of the deceptive "prize draw," "sweepstake," "esoteric," and "lottery" offers out there. This is resulting in a relentless, corresponding decline in response rates to authentic offers. read full article

P r o d u c t s

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Custom Made
Limited Edition Posters

B/C Bracket
Special Bracket to Install Curtain Rods
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Requires No Batteries or Electricity

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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