National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
March 10, 2011
B o o k
R e p o r t
for only $31.00 - that's 33% off!
The #1 mistake online marketers make is
same keywords the same way everywhere on
While you may already be a good copywriter,
you might have a problem when it comes to
writing great SEO copy. (Two VERY different
things!) If you shove too many keywords in,
the copy will sound like a broken record. If
you don't use enough, you defeat the
purpose. If you already understand general
copywriting techniques, but want to know how
-- exactly -- to optimize your website with
keywords without making your copy sound
stiff or forced, this keyword optimization
report is for you.
Included are 11 proven ways to improve
keyword optimization for natural search
Writing With Keywords is not a copywriting
course. It's meant for those who already
have a good handle on creating website copy.
F e a t u r e d
P r o d u c t
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available only to resellers
Improve your direct mail response, increase your
sales, boost the value of any offer.
If you are not receiving the response you need
from your marketing campaign, try offering an
incentive that will motivate and turn your
potential customers into BUYERS.
This is a product that will truly benefit your
customers by saving them hundreds of dollars at
the supermarket. We offer Coupon Cards in
$100.00 and $500.00 denominations or we can
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D i r e c t
M a r k e t i n g A d v i c e
Unconditional (Client) Love: Nine Marketing
Strategies That Work to Win Over Your Clients (and Referrals) Again and
By Maribeth Kuzmeski
Keeping current clients happy and drumming up new business can be quite the
juggling act, but it's one that is necessary for keeping your business
This shouldn't be a newsflash for business owners. Businesses have been
advised to "think outside the box" for years. But with the current market
the way it is, you have to take it one step further. You have to drive your
clients wild! The differentiator is the relationship that you have with your
current clients. They are the key to keeping your business alive and
thriving. If they are happy, they stay and they'll refer others to you as
well. Concentrating on the connection between client referrals and the bond
you form with your clients is essential.
When you drive your clients wild, they'll be so impressed with you that
they'll simply want to introduce your business to their friends, family, and
colleagues. Want to get in on the action? Read on for nine marketing tactics
that will drive your clients wild (and win you plenty of referrals):
read full article
MAIL FRAUD: What to Do About It...
By James Thornton
Deceptive, misleading and fraudulent DM offers have become pervasive in the
international DM market-place. There's a good reason each of us should
decide to avoid dealing with the companies behind such offers.
Why? As deceptive offers and scams have escalated on the Internet, so online
response to legitimate and authentic offers has correspondingly declined. As
consumers become increasingly aware of the scale of the rubbish being
offered online, so all offers—even the most authentic—become viewed by
them with similar suspicion and distrust.
The international direct-mail market is also becoming poisoned and
contaminated by the sheer scale of the deceptive "prize draw," "sweepstake,"
"esoteric," and "lottery" offers out there. This is resulting in a
relentless, corresponding decline in response rates to authentic offers.
read full article
P r o d u c