National Mail Order Association
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NMOA Network Newsletter for
February 22, 2011

New Products Bookstore NMOA Advertising Previous News

F e a t u r e d   S e r v i c e   P r o v i d e r

Lenfest Media Group's mission is to help inventors turn their products into household brands by investing in the power of Direct Response Television (DRTV) in order to reach the mass market and exponentially grow sales. Through DRTV, Lenfest Media Group creates the consumer brand awareness that propels product sales and revenue. They eliminate the complexity and financial risk in creating a DRTV strategy by offering a one-stop solution to inventors. This allows their partners to work with them in a risk free relationship. They believe that DRTV, when deployed strategically, can dramatically impact the success of their partners. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Sprinks Pet Products

The Sprinks niche is within the pet travel industry. These products can be purchased in convenient "grab n' go" travel-sized packaging that can be easily stored, stashed, and carried, or in larger sizes for at home use.

Their product line sets them apart from competitors because all of their products are vet-developed, MADE IN THE USA, 100% natural, and very high quality.

Sprinks
was founded by Dr. Kathy Petrucci who graduated from the University of Minnesota College of Veterinary Medicine in 2003. She spent five years in private practice at a small animal practice in San Francisco developing skills in internal medicine, ultrasound, surgery, endoscopy, dentistry, and oncology. She then founded Sprinks in 2008 with the purpose of providing innovative, natural alternatives for maintaining optimum health in pets. more info

D i r e c t   M a r k e t i n g   A d v i c e

Winners and Losers in the "New Normal" Economy - The Top 10 Differences
By Stuart Morley

How is it that companies that have been around for more than 100 years failed in this economic downturn while other younger companies like Apple, Facebook, WalMart, and The Huffington Post continued to grow? It is a similar picture for many lesser-known, mid-sized companies: some have failed and others have thrived, irrespective of their industry, size, or location.

It is the best of times and the worst of times. Too many businesses are reacting in fear, pulling back and struggling. There are 10 key differences between a thriving company and a floundering one in this economy. Ask yourself, are you: read full article
How to Create Irresistible Offers
By Bob Bly

Experienced direct marketers know this. Business people who are not direct marketers find it hard to believe.

But it's true.

Your offer - what people get when they respond to your promotion, and what they have to do to get it - can make an enormous difference in response, even if all other factors - product, copy, graphics, list - stay the same.
read full article

P r o d u c t s


First Defense Nasal Screens
The Newest Breakthrough in
Personal Air Filtration

INOX
Battery Conditioner
2-3 Times More Life on New Batteries

Air Affair Gifts
Hand-Poured
Scented Candles

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