National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
February 15, 2011
B o o k
R e p o r t
Statistical Fact Book: The Definitive Source
for Direct Marketing Benchmarks
Get answers to your most pressing questions
in this powerful collection of DMA's most
frequently requested data, statistics,
benchmarks, projections, and analysis in one
We've pulled data from over 75 leading
research sources to bring you 12 chapters
and more than 300 charts with clear,
actionable information relating to all
aspects of direct marketing. Hone your
strategy, plan campaigns, justify the
budget, and produce winning results with the
help of DMA's classic best-seller!
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
This ingeniously designed safety product
increases privacy and security for any knob-operated, inward opening door.
The Granny Lock brings you and your family peace
of mind. So easy to install it doesn't even
require drilling, the Granny Lock quickly
attaches to a standard strike plate and requires
only minutes to completely install.
With burglaries and home invasions on the rise
in the United States, the Granny Lock can
provide added security to both interior doors
and seldom-used or secluded exterior doors that
criminals tend to target.
Granny Lock has been described as both "safe"
and easy to use by the Innovation Institute of
Seeking resellers and distributors of all kinds.
Packaging for retail sales.
D i r e c t
M a r k e t i n g A d v i c e
Why You Need a Facebook Page - And What You Should
Do With It
By Alison Zarrella
Local restaurants, regional chains, big-name celebrities and independent
business owners: they're all on Facebook. Because no matter what industry
you're in, chances are your customers are on Facebook. And if they're not?
A Facebook Page offers a huge potential to connect with fans in a new way.
Your competitors know this and your customers are already there. To younger
generations, it's especially odd to see a company NOT using Facebook. In
short, you can't afford not to be on it.
Many people sign up for Facebook and quickly get discouraged by all the
things they think they can't do or don't understand. But that doesn't need
to be the case. Here are a few tips to help you step-by-step through
developing and maintaining a Facebook Page and marketing campaign.
Secrets to Fundraising Success
By Bob Bly
LK wrote to me with this question:
"I am working on increasing the success of a nonprofit American Cancer
Society telethon in my home town. This telethon runs from noon to 11pm on
Saturday and noon to 10pm on Sunday. I am hoping to use effective marketing
to increase its profit and success, and I have a year to do so. As a
marketing expert, do you have any advice or can you offer any assistance in
Unfortunately, my combined experience in these areas - telethons and
fundraising - could fit easily in a thimble. So I turned to my erstwhile
colleague, Jerry Huntsinger, for some help. Jerry, considered by many to be
the top fundraising copywriter on the planet, specializes in direct mail,
not TV. But his advice can still help us here.
P r o d u c