National Mail Order Association
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NMOA Network Newsletter for
February 15, 2011

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

2010 Statistical Fact Book: The Definitive Source for Direct Marketing Benchmarks

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller! more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Granny Lock™

This ingeniously designed safety product increases privacy and security for any knob-operated, inward opening door.

The Granny Lock brings you and your family peace of mind. So easy to install it doesn't even require drilling, the Granny Lock quickly attaches to a standard strike plate and requires only minutes to completely install.

With burglaries and home invasions on the rise in the United States, the Granny Lock can provide added security to both interior doors and seldom-used or secluded exterior doors that criminals tend to target.

Granny Lock has been described as both "safe" and easy to use by the Innovation Institute of Everton, Missouri.

Seeking resellers and distributors of all kinds. Packaging for retail sales. more info

D i r e c t   M a r k e t i n g   A d v i c e

Why You Need a Facebook Page - And What You Should Do With It
By Alison Zarrella

Local restaurants, regional chains, big-name celebrities and independent business owners: they're all on Facebook. Because no matter what industry you're in, chances are your customers are on Facebook. And if they're not?

A Facebook Page offers a huge potential to connect with fans in a new way. Your competitors know this and your customers are already there. To younger generations, it's especially odd to see a company NOT using Facebook. In short, you can't afford not to be on it.

Many people sign up for Facebook and quickly get discouraged by all the things they think they can't do or don't understand. But that doesn't need to be the case. Here are a few tips to help you step-by-step through developing and maintaining a Facebook Page and marketing campaign. full article
Secrets to Fundraising Success
By Bob Bly

LK wrote to me with this question:

"I am working on increasing the success of a nonprofit American Cancer Society telethon in my home town. This telethon runs from noon to 11pm on Saturday and noon to 10pm on Sunday. I am hoping to use effective marketing to increase its profit and success, and I have a year to do so. As a marketing expert, do you have any advice or can you offer any assistance in this project?"

Unfortunately, my combined experience in these areas - telethons and fundraising - could fit easily in a thimble. So I turned to my erstwhile colleague, Jerry Huntsinger, for some help. Jerry, considered by many to be the top fundraising copywriter on the planet, specializes in direct mail, not TV. But his advice can still help us here.
full article

P r o d u c t s


Novelty Signs
Home Protection Signs
Custom Available

Mini Reminder
Never Lose the
Things You Love

Animal Care Therapies
Natural Pet Products
From Sprinks

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