National Mail Order Association
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NMOA Network Newsletter for
January 25, 2010

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B o o k   R e p o r t

Writing With Keywords

The #1 mistake online marketers make is using the
same keywords the same way everywhere on their website!

Search engines are inherently "text reading machines" that judge your website's relevancy -- and rank it's importance -- based on what you write. The better you are at writing copy with keywords, the better your search engine ranking will be in the long run.

While you may already be a good copywriter, you might have a problem when it comes to writing great search engine optimization (SEO) copy. They are two VERY different things! If you shove too many keywords in, the copy will sound like a broken record. If you don't use enough, you defeat the purpose.

If you already understand general copywriting techniques, but want to know how -- exactly -- to optimize your website with keywords without making your copy sound stiff or forced, this keyword optimization report is for you.

Here's 11 proven ways to improve keyword optimization for natural search engine copywriting. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Battery Chem

This product will revive batteries for cars, boats, trucks, and now...even electric-car batteries. It really is an amazing product. The best part is that it is also good for the environment and can be considered a "green product" which so many people are looking for now. Battery Chem helps in removing sulfation and at the same time gives the battery a longer life.

It will also improve the condition of the battery while they are being used daily.

The cost is low and affordable for almost everyone, approximately $10.00 US, and it will give the battery owner another 10 years of good service. It will save people from going out and buying a new battery. It is a preventative answer to a battery going bad. It is good for construction vehicles, agriculture, medical and marine batteries, and even electric-car batteries.

We are looking for distributors for this excellent, environmentally safe product. Also, with large enough quantities, we will consider private labeling. more info

D i r e c t   M a r k e t i n g   A d v i c e

What to do When a Promotion Bombs
By Bob Bly

Here's a situation we've all faced: you send out a mailing you think is great, and it falls flat on its face. Now what?

Well, if it's a product launch, and the best package you could create doesn't come anywhere even close to break-even, it's probably the product, not the promotion. Simply put, the product is a bad idea: The topic won't work with that audience. Should you try again with the same piece or same idea? Probably not. In direct marketing, it's usually best to cut your losses early. If an idea isn't working, find another that will. But don't throw away more good money on a bad idea. Also, be realistic when assessing the negative effects of time- and event-based depressions in mailing results. Yes, 9/11, a stock market crash, or a recession can lower your response rates - but all the way to zero? full article
The Power of Perseverance - identify and obliterate the six obstacles to success!
By Don Hutson

Patrick House, a winner of the national "The Biggest Loser" television show, lost 200 pounds in the midst of intense competition for the annual award. He is a young man with enormous resolve. When asked, "What is the single most important factor in reaching our goals?," without hesitation he said, "Number one is perseverance. Too many people give up too quickly. Gym membership sales in the month of January go through the roof, and the 'show up factor' falls like a rock in February!"

Why do people give up so easily?

Let's start with your New Year's resolutions. It is easy to get excited about resolutions and the promises they afford on January 1st. Here's the question, "Are you excited enough to get really serious about the process and ultimately follow through to completion?" Studies prove that goals and resolutions barely exist until you get them in writing. When you document the resolution, it begins to be real and viable!

You can see it, show it to others, or display it on your refrigerator as a reminder. When you don't write goals down they are much like the wind - here for the moment then gone forever. Here are six barriers that keep our goals from becoming a reality. full article

P r o d u c t s

Kids Interactive
Educational Interactive
Products for Children

Tri Edge Knife
The Ultimate
Gentleman's Knife

EZ Nail-On
Sliding Door Guide

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