National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
January 25, 2010
B o o k
R e p o r t
The #1 mistake online marketers make is
same keywords the same way everywhere on
Search engines are inherently "text reading
machines" that judge your website's
relevancy -- and rank it's importance --
based on what you write. The better you are
at writing copy with keywords, the better
your search engine ranking will be in the
While you may already be a good copywriter,
you might have a problem when it comes to
writing great search engine optimization (SEO)
copy. They are two VERY different things! If
you shove too many keywords in, the copy
will sound like a broken record. If you
don't use enough, you defeat the purpose.
If you already understand general
copywriting techniques, but want to know how
-- exactly -- to optimize your website with
keywords without making your copy sound
stiff or forced, this keyword optimization
report is for you.
Here's 11 proven ways to improve keyword
optimization for natural search engine
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
This product will revive batteries for cars,
boats, trucks, and now...even electric-car
batteries. It really is an amazing product. The
best part is that it is also good for the
environment and can be considered a "green
product" which so many people are looking for
now. Battery Chem helps in removing sulfation
and at the same time gives the battery a longer
It will also improve the condition of the
battery while they are being used daily.
The cost is low and affordable for almost
everyone, approximately $10.00 US, and it will
give the battery owner another 10 years of good
service. It will save people from going out and
buying a new battery. It is a preventative
answer to a battery going bad. It is good for
construction vehicles, agriculture, medical and
marine batteries, and even electric-car
We are looking for distributors for this
excellent, environmentally safe product. Also,
with large enough quantities, we will consider
D i r e c t
M a r k e t i n g A d v i c e
What to do When a Promotion Bombs
By Bob Bly
Here's a situation we've all faced: you send out a mailing you think is
great, and it falls flat on its face. Now what?
Well, if it's a product launch, and the best package you could create
doesn't come anywhere even close to break-even, it's probably the product,
not the promotion. Simply put, the product is a bad idea: The topic won't
work with that audience.
Should you try again with the same piece or same idea? Probably not. In
direct marketing, it's usually best to cut your losses early. If an idea
isn't working, find another that will. But don't throw away more good money
on a bad idea.
Also, be realistic when assessing the negative effects of time- and
event-based depressions in mailing results. Yes, 9/11, a stock market crash,
or a recession can lower your response rates - but all the way to zero?
The Power of Perseverance - identify and
obliterate the six obstacles to success!
By Don Hutson
Patrick House, a winner of the national "The Biggest Loser" television show,
lost 200 pounds in the midst of intense competition for the annual award. He
is a young man with enormous resolve. When asked, "What is the single most
important factor in reaching our goals?," without hesitation he said,
"Number one is perseverance. Too many people give up too quickly. Gym
membership sales in the month of January go through the roof, and the 'show
up factor' falls like a rock in February!"
Why do people give up so easily?
Let's start with your New Year's resolutions. It is easy to get excited
about resolutions and the promises they afford on January 1st. Here's the
question, "Are you excited enough to get really serious about the process
and ultimately follow through to completion?" Studies prove that goals and
resolutions barely exist until you get them in writing. When you
document the resolution, it begins to be real and viable!
You can see it, show it to others, or display it
on your refrigerator as a reminder. When you
don't write goals down they are much like the
wind - here for the moment then gone forever.
Here are six barriers that keep our goals from
becoming a reality.
P r o d u c