National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
January 18, 2011
B o o k
R e p o r t
to Write Successful Pay Per Click (PPC) Ads
If you can't get the right people to click
your ads...your sales will suffer and you'll
lose money fast!
The success of your entire online campaign
hinges on how effective your PPC copywriting
Almost all online advertising revolves
around a two-step strategy.
The first step is creating a short PPC ad
that grabs a person's attention and makes
them want to know more so they click on the
ad to get the full story. If you can't get
them to click on this first ad, nothing else
you do will matter.
PPC copywriting is probably the ultimate
test of copywriting skill. Why? Because
you've got just 85 - 90 characters to
motivate that potential buyer to click your
F e a t u r e d
P r o d u c t
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D i r e c t
M a r k e t i n g A d v i c e
Overcoming Buyer Resistance
By Bob Bly
We all know that a strong money-back guarantee is a powerful weapon for
overcoming buyer resistance and boosting your sales.
But you can run into problems when your guarantee has flaws.
The best guarantees are: Fair, Generous, Long-term, Unconditional.
When any of these four elements is missing, sales are likely to suffer as a
result. For example, many of my clients are newsletter and magazine
publishers. A number of these publishers offer lifetime guarantees. They
permit the subscriber to cancel at any time and receive a prorated refund on
"un-mailed issues." But if you offer both a bill-me option as well as
payment with order -- as I often come across -- such a lifetime guarantee
actually gives the customer an incentive NOT to pay up front.
Think about it.
5 Strategies for Implementing Social Media
into Your Organization
By Heather Lutze
As many companies have already found out, having a business presence in the
social media communities - namely Facebook, Twitter, and YouTube - can have
a positive impact on the company's bottom line. Being able to connect with
customers and prospects to build loyalty and community goes a long way in
today's world, and social media marketing is changing the way customer
relations take place.
One of the main questions businesses ask when implementing their social
media strategy is, "Do we open this up to the company?" Some argue that
allowing employees to access social media sites during the day will result
in a productivity drain, and they encourage businesses to put web site
filters in place and to ban social media sites from the workplace.
However, Australian scientists at the University of Melbourne recently
published an interesting study that found when employees take time to visit
websites of personal interest, such as social media sites, it provides them
a mental break and actually increases their ability to concentrate. The
scientists documented a nine percent increase in productivity among their
subjects. As they explained, "The activity helps keep the mind fresh and
helps put you in a better place when you come back to working on topic."
P r o d u c