National Mail Order Association
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NMOA Network Newsletter for
January 18, 2011

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

How to Write Successful Pay Per Click (PPC) Ads

If you can't get the right people to click your ads...your sales will suffer and you'll lose money fast!

The success of your entire online campaign hinges on how effective your PPC copywriting is!

Almost all online advertising revolves around a two-step strategy.

The first step is creating a short PPC ad that grabs a person's attention and makes them want to know more so they click on the ad to get the full story. If you can't get them to click on this first ad, nothing else you do will matter.

PPC copywriting is probably the ultimate test of copywriting skill. Why? Because you've got just 85 - 90 characters to motivate that potential buyer to click your ad.

more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Odor-Z-Way
Removes pet odors and stains...and more! Remove virtually any odor or stain with Odor-Z-Way. Odor-Z-Way is the most powerful odor and stain removal product on the market.

Odor-Z-Way specializes on all types of odor and stain problems that are bothersome to you on a daily basis. Along with odor removal, Odor-Z-Way also has the capability to remove stains that are fresh as well as stains that are all the way up to 20 years-old out of your carpet, clothing, cement, hands, etc.

Odor-Z-Way brings you four products that eliminate odors without covering them up with a scent. Pet Odor-Z-Way for cats, hamsters, rabbits, skunks, dogs. Home Odor-Z-Way for refrigerators, freezers, shoes, carpets. Auto Odor-Z-Way for cigarette smoke, gas odors, food smells. Sport Odor-Z-Way for shoes, sneakers, boots, and all athletic equipment.
more info

D i r e c t   M a r k e t i n g   A d v i c e

Overcoming Buyer Resistance
By Bob Bly

We all know that a strong money-back guarantee is a powerful weapon for overcoming buyer resistance and boosting your sales.

But you can run into problems when your guarantee has flaws.

The best guarantees are: Fair, Generous, Long-term, Unconditional.

When any of these four elements is missing, sales are likely to suffer as a result. For example, many of my clients are newsletter and magazine publishers. A number of these publishers offer lifetime guarantees. They permit the subscriber to cancel at any time and receive a prorated refund on "un-mailed issues." But if you offer both a bill-me option as well as payment with order -- as I often come across -- such a lifetime guarantee actually gives the customer an incentive NOT to pay up front.

Think about it. full article
5 Strategies for Implementing Social Media into Your Organization
By Heather Lutze

As many companies have already found out, having a business presence in the social media communities - namely Facebook, Twitter, and YouTube - can have a positive impact on the company's bottom line. Being able to connect with customers and prospects to build loyalty and community goes a long way in today's world, and social media marketing is changing the way customer relations take place.

One of the main questions businesses ask when implementing their social media strategy is, "Do we open this up to the company?" Some argue that allowing employees to access social media sites during the day will result in a productivity drain, and they encourage businesses to put web site filters in place and to ban social media sites from the workplace.

However, Australian scientists at the University of Melbourne recently published an interesting study that found when employees take time to visit websites of personal interest, such as social media sites, it provides them a mental break and actually increases their ability to concentrate. The scientists documented a nine percent increase in productivity among their subjects. As they explained, "The activity helps keep the mind fresh and helps put you in a better place when you come back to working on topic."  full article

P r o d u c t s


WondaWedge
Inflatable Lounge
and Back Support

Produce Freshies
Doubles the Life of Your
Fruits, Vegetables and Flowers

Inox Battery Conditioner

Additional Life for
New and Older Batteries

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Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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