National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
January 11, 2011
B o o k
R e p o r t
Mailing What! Archive
World's biggest online resource of direct
The Who's Mailing What! Direct Mail
Archive is a massive library of direct
mail data and packages.
For over twenty years, the Who's Mailing
What! Archive has been the leader in
direct mail intelligence. Now online in a
searchable database with direct mail package
details and scanned images, the Who's
Mailing What! Archive lets you see the
mailing packages other companies have mailed
in order to learn from their tests and
direct mail controls!
More direct mail intelligence...easy search
capabilities...thousands of scanned
images...all at your fingertips!
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Start selling the
best music training and educational products
available. First time being offered to
catalogers and other direct marketers, only
through the NMOA.
For over 20 years, Hudson Music has been
creating award winning music training videos,
DVD's and books. With a stable of over 120 SKUs
there is plenty of opportunity for marketers.
Customers buy over and over again.
Your customers will enjoy a direct benefit of
either learning to play an instrument from
scratch or learning to become a more
Getting Started on Acoustic Guitar,
presented by Fender, a painless, comprehensive
guide for the beginning Acoustic Guitar Player.
Over 3 hours long with 50 interactive lessons.
Covers tuning, essential chords and scales,
music reference, practice tips, rhythm
techniques, play-along tracks with a band, 3-D
fretboard graphics, instrument care, and more.
Includes 5 languages: English, French, Spanish,
Japanese, and German. Hosted by Keith Wyatt of
the Musicians Institute.
D i r e c t
M a r k e t i n g A d v i c e
The Power of Premiums
By Bob Bly
In the late 70s, when I took my first marketing job in Baltimore with
Westinghouse, we had a secret marketing weapon we referred to as the "junk
cabinet." It was filled with all sorts of advertising specialties - favorites were
golf balls and golf tees - all imprinted with the Westinghouse "circle W"
My first thought was, "Who would want this cheap junk?" Turns out,
Create a Mastermind Group that Works for You
By Joelle Jay, Ph.D.
You know the scenario all too well: You're facing a stressful challenge at
work, and you're struggling to come up with new, fresh, and creative ideas
to solve the issue. Nothing you think of on your own seems right. You're too
close to your own challenge to create an innovative solution. Frustrated by
your lack of creativity, you decide to sleep on the problem yet another
night, hoping the answer will come to you tomorrow.
Now imagine that same scenario, but this time you have two or three other
people dedicated to helping you work it out. They listen to your questions,
they offer their advice, and they help you find solutions. Then, when your
problem is resolved, you turn and listen to theirs. This is the essence of a
P r o d u c