National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
January 11, 2011

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Who's Mailing What! Archive

World's biggest online resource of direct mail winners.

The Who's Mailing What! Direct Mail Archive is a massive library of direct mail data and packages.

For over twenty years, the Who's Mailing What! Archive has been the leader in direct mail intelligence. Now online in a searchable database with direct mail package details and scanned images, the Who's Mailing What! Archive lets you see the mailing packages other companies have mailed in order to learn from their tests and direct mail controls!

More direct mail intelligence...easy search capabilities...thousands of scanned images...all at your fingertips!
more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Hudson Music Training

Start selling the best music training and educational products available. First time being offered to catalogers and other direct marketers, only through the NMOA.

For over 20 years, Hudson Music has been creating award winning music training videos, DVD's and books. With a stable of over 120 SKUs there is plenty of opportunity for marketers. Customers buy over and over again.

Your customers will enjoy a direct benefit of either learning to play an instrument from scratch or learning to become a more accomplished musician.

Getting Started on Acoustic Guitar, presented by Fender, a painless, comprehensive guide for the beginning Acoustic Guitar Player.

Over 3 hours long with 50 interactive lessons. Covers tuning, essential chords and scales, music reference, practice tips, rhythm techniques, play-along tracks with a band, 3-D fretboard graphics, instrument care, and more. Includes 5 languages: English, French, Spanish, Japanese, and German. Hosted by Keith Wyatt of the Musicians Institute. more info

D i r e c t   M a r k e t i n g   A d v i c e

The Power of Premiums
By Bob Bly

In the late 70s, when I took my first marketing job in Baltimore with Westinghouse, we had a secret marketing weapon we referred to as the "junk cabinet." It was filled with all sorts of advertising specialties - favorites were golf balls and golf tees - all imprinted with the Westinghouse "circle W" logo.

My first thought was, "Who would want this cheap junk?" Turns out, everybody. full article
Create a Mastermind Group that Works for You
By Joelle Jay, Ph.D.

You know the scenario all too well: You're facing a stressful challenge at work, and you're struggling to come up with new, fresh, and creative ideas to solve the issue. Nothing you think of on your own seems right. You're too close to your own challenge to create an innovative solution. Frustrated by your lack of creativity, you decide to sleep on the problem yet another night, hoping the answer will come to you tomorrow.

Now imagine that same scenario, but this time you have two or three other people dedicated to helping you work it out. They listen to your questions, they offer their advice, and they help you find solutions. Then, when your problem is resolved, you turn and listen to theirs. This is the essence of a mastermind. full article

P r o d u c t s


Air Affair Gifts
Hand-Poured
Scented Candles

The Mini Reminder Alarm
Anti Loss and
Theft Device

Plushbeds
Replacement Mattress for
Sleeper Sofa Bed

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

Direct Marketing Events
Direct Marketing Vendors
Direct Marketing Newswire
Local Direct Marketing Groups
(C) 2011 National Mail Order Association