National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
January 4, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

The Power of Direct Marketing
ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Emphasis on Short-Term Forecasts!
Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Novelty Home Protection Signs

Show your friends, neighbors and would-be intruders who really is protecting your home!

These 11.75" X 11.75" badge-shaped novelty signs are made of .07" thick white polyethylene. Designs are screen printed with UV protected ink. Signs are assembled to aluminum stakes with single piece aircraft strength pressure sensitive rivets.

3M dual-sided bonding tape is also applied between rivets to increase overall strength.

Other options are available as well as custom.

Also available:
"Protected by REDNECK" with Southern Cross Flag
"This Home Protected by U.S. Serviceman" with Eagle and Stars
"This Home Protected by U.S. Veteran" with Eagle and Stars
"This Home Protected by THE LORD" with Cross Image. more info

D i r e c t   M a r k e t i n g   A d v i c e

4 Keys to Connecting With Your Inner Genius
By Marjorie Wolter

Stan couldn't get rid of the nagging ache in his stomach. Was his body the problem, or was another culprit responsible?

Constant preoccupation with discomfort had taken a toll on his ability to be productive both at home and work. He was skilled in employing all the latest technology to improve efficiency, but at the end of the day, there was barely enough energy left to pull his bulging lap top bag up from the floor. To add insult to injury, a new employee was making more work for Stan. Granted, John needed time to get acclimated to the new position, but this was the worst possible time for mentoring a coworker. Stan's stomach really kicked up when he thought about everything that needed to be accomplished. full article
Truth in Advertising Can be Profitable
By Bob Bly

Legendary adman James Webb Young, who started selling fruit by mail around the same time that Harry & David did, tells the story of an apple-growing season where he was nearly ruined. Violent hail storms bombarded his apple trees with ice pellets, causing bruising and pock marks. He feared massive complaints and returns if he shipped the bruised fruit to his mail order apple buyers. But if he didn't ship the damaged apples, he would have to refund all the orders, and his mail order business would be ruined. The apples were damaged only cosmetically. The hail had pockmarked the skin, but this did not affect the flavor or freshness.

Young went ahead and filled his orders with the pockmarked apples, and in each box shipped, enclosed a preprinted card that read as follows (I am paraphrasing): "Note the pockmarks on some of these apples. This is proof that they are grown at a high mountain altitude, where the same extreme cold that causes sudden hailstorms also firms the flesh and increases the natural sugars, making the apples even sweeter." full article

P r o d u c t s

Life Learning Devices
Motivational Quotes and
Daily Devotions

Adjustable Cake Cutter
Adjust Size of Slice and also
Underneath Bar for Support

EZ Nail-On
Replacement Sliding
Door Guide

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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