National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
January 4, 2010
B o o k
R e p o r t
Power of Direct Marketing
ROI, Sales, Expenditures, and Employment in
the US, 2009-2010 Edition
In these challenging economic times, get
access to powerful statistical evidence to
fortify your decisions and justify your
The Power of Direct Marketing
provides top-line comprehensive analyses and
forecasts from the DMA/Global Insight
economic model on the impact of direct
marketing across all industries and sectors
of the economy.
Emphasis on Short-Term Forecasts!
Recognizing that many businesses need to
plan for the coming year, included are
next-year forecasts, as well as current year
data, five-year forecasts and historical
context going back one year and five years.
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Home Protection Signs
Show your friends, neighbors and would-be
intruders who really is protecting your home!
These 11.75" X 11.75" badge-shaped novelty signs
are made of .07" thick white polyethylene.
Designs are screen printed with UV protected
ink. Signs are assembled to aluminum stakes with
single piece aircraft strength pressure
3M dual-sided bonding tape is also applied
between rivets to increase overall strength.
Other options are available as well as custom.
"Protected by REDNECK" with Southern Cross Flag
"This Home Protected by U.S. Serviceman" with
Eagle and Stars
"This Home Protected by U.S. Veteran" with Eagle
"This Home Protected by THE LORD" with Cross
D i r e c t
M a r k e t i n g A d v i c e
4 Keys to Connecting With Your Inner Genius
By Marjorie Wolter
Stan couldn't get rid of the nagging ache in his stomach. Was his body the
problem, or was another culprit responsible?
Constant preoccupation with discomfort had taken
a toll on his ability to be productive both at
home and work. He was skilled in employing all
the latest technology to improve efficiency, but
at the end of the day, there was barely enough
energy left to pull his bulging lap top bag up
from the floor. To add insult to injury, a new
employee was making more work for Stan. Granted,
John needed time to get acclimated to the new
position, but this was the worst possible time
for mentoring a coworker. Stan's stomach really
kicked up when he thought about everything that
needed to be accomplished.
Truth in Advertising Can be Profitable
By Bob Bly
Legendary adman James Webb Young, who started selling fruit by mail around
the same time that Harry & David did, tells the story of an apple-growing
season where he was nearly ruined.
Violent hail storms bombarded his apple trees with ice pellets, causing
bruising and pock marks.
He feared massive complaints and returns if he shipped the bruised fruit to
his mail order apple buyers. But if he didn't ship the damaged apples, he
would have to refund all the orders, and his mail order business would be
The apples were damaged only cosmetically. The hail had pockmarked the skin,
but this did not affect the flavor or freshness.
Young went ahead and filled his orders with the
pockmarked apples, and in each box shipped,
enclosed a preprinted card that read as follows
(I am paraphrasing): "Note the pockmarks on some
of these apples. This is proof that they are
grown at a high mountain altitude, where the
same extreme cold that causes sudden hailstorms
also firms the flesh and increases the natural
sugars, making the apples even sweeter."
P r o d u c