National Mail Order Association
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NMOA Network Newsletter for
December 21, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Statistical Fact Book

The definitive source for Direct Marketing Benchmarks

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. It includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more. We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results with the help of DMA's classic best-seller!
more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

New Product Opportunity for USA and Many Other Countries

Every woman needs Salvatos!

Salvatos are patented folding flip flops that come in a small case that you can put in your purse and forget about until your feet start getting sore.

After a long day at the office or a great night in the city, you will be able to enjoy the comfort of relaxing, beautifully designed flat flip flops.

Now we don't expect you to walk around holding your beautiful high heels, that's why we have designed an extra folding bag only for them, so you can throw your stilettos in it and walk home in style...

Seeking key resellers and distributors. Be one of the first to sell this product in the USA or the country you live in.

more info

D i r e c t   M a r k e t i n g   A d v i c e

Web-Thinking: The Better Way To Win
By Dr. Linda Seger

Competition. We grew up with it. We were told this is the way things were, are, and will be. But in the last twenty or thirty years, a new business model has emerged which some call "web-thinking." Like the World Wide Web and the spider web, it's an image of connection rather than competition. And, like the Internet, many believe it has a better possibility of bringing us success in our business.

Web-thinking grew out of an observed problem which many people noticed as they were entering management and entrepreneurial positions. They saw the problems that a rat race mentality could cause: stress, heart attacks, and broken families. This can lead to dishonest business practices and bullying to keep control and stay ahead of the game. It can lead to trying to destroy the competition, and eventually destroying one's own business in the process. There is a folk saying: "the teeth of the wolf determines the fleetness of the deer." Some believe we only accomplish something when we're pushed and threatened. It was presumed that this was the only way to succeed, but many people questioned whether that was true, and questioned the costs. full article
The 4 Stages of Marketing Competence
By Bob Bly

During my quarter century as a copywriter, I have observed that business owners and managers fall into one of four categories as far as their competence and skill in marketing is concerned.

By recognizing which category you are in and taking the action steps recommended below, you can move up to the next level and significantly increase the ROI from your marketing efforts.

The lowest level of marketing competence is "unconscious incompetence."
You don't know what you are doing, and worse, you don't know that you don't know. You may even think you are a pretty sharp marketer, even though to others, that is clearly not the case. Egotistical small business owners who appear in their own TV commercials and junior employees at "creative" Madison Avenue ad agencies can fall into this category. Do you think you are an okay marketer, and blame the lack of results generated by your marketing always on external factors, such as bad timing, bad lists, or bad luck? You are probably in the unconscious incompetence stage. full article

P r o d u c t s


Back Booster
The Ultimate in
Portable Lumbar Support

Tork Screw
All-In-One
Wine and Bottle Opener

Hoopnotica TravelHoop
Part Dance - Part Exercise
All Fun!

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