National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
November 30, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

On the Art of Writing Copy

If you have any interest in the power of the written word...or any control over what those words are supposed to're about to choose the right book.

Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: how to write "killer" e-mail copy, how to avoid spam filters and still sell with power, simple and effective rules for letter writing, when to use envelope copy and what to say, how broadcast copy differs, why some of the old rules don't work any more, and how to write an effective guarantee.

more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

by Bellasvago Enterprises

We have just introduced our sleek, versatile and stylish TorkScrew screw cap opener. Combining function and form, the USA and worldwide patent pending TorkScrew is an all in-one opener that includes a foil cutter, corkscrew and screw-cap opener with a no-slip rubberized grip and magnetic base to keep it safe and readily at hand.

Built of the finest materials and made in America, TorkScrew is any wine lover, foodie and waitstaffer's best friend; opening virtually all cork, screw cap, Champagne and crown cap finished bottles with ease. Great for folks with hand dexterity issues as well

We are looking for Catalogers who are searching for a colorful addition to their catalog product line, wine wholesalers, resellers and wineries.

more info

D i r e c t   M a r k e t i n g   A d v i c e

Follow the 5% / 75% Rule
By Vivian Hairston Blade

For years, Jason has been an avid exerciser. Running and weight lifting frequent his routine. With such an active exercise regimen, energizing music is definitely required. A few years back, those clunky, skip-prone CD walkmans were the newest craze, but just didn't cut it for exercise!

Finally, the iPod Shuffle came along. "Wow! All my music on this little stick! This is great!", Jason thought. "But, hmmm... I'd like more flexibility." He knew he would upgrade to the newest iPod.

Soon, it was time to replace his PC. "I was 'pulling my hair out' dealing with the viruses that had plagued our poor computer! My co-worker had been excitedly telling me all about his iMac. I had to check it out. What did I find? More features, free training, free support and better quality than I had expected. More value for my money than anything else I had compared." Now, Jason owns not only one, but two Macs and an iPhone. full article
How to Sell High-Priced Info Products
By Bob Bly

"I want to charge $399 for my audio cassette album," a small publisher told me.

"But Nightingale-Conant also sells several audio albums on the same topic for $79," I pointed out. "What makes yours worth five times more than theirs?"

The answer most people would give is "because mine is better." Well, maybe it is. But "better" is a difficult proposition to sell through a direct mail package.

So how can you charge a premium price to buyers to whom the greater quality of your product is not immediately obvious? Here are 7 ways to ask for and get the price you want for your products and services: full article

P r o d u c t s

Life Learning Devices
Custom Designed Motivational Quotes
and Daily Devotions

Harness Coats for Dogs
Many Styles and Designs of Coats
With Pet Friendly Harness Attached
Hoopnotica TravelHoop
Non-impact Cardiovascular Workout
That's Easy on the Joints

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

Direct Marketing Events
Direct Marketing Vendors
Direct Marketing Newswire
Local Direct Marketing Groups
(C) 2010 National Mail Order Association