National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
November 23, 2010
B o o k
R e p o r t
Entrepreneur and New Business Package
Start or build your business with
professional help from the NMOA.
If you are thinking about starting a small
or home business, or are already in the
process of starting a new business, this
NMOA Business Start up Package is for you.
Education and information are the most
important factors to success in any business
endeavor. We cannot guarantee success but we
can guarantee that you can save thousands of
dollars and maybe years of time by getting
off to an educated start.
Starting any direct marketing or small
business without the proper know-how and
contacts can be disastrous. It's hard enough
when you know what you're doing. Information
and education are paramount.
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
MX-2 Battery Conditioner
For cars, motorcycles, boats, trucks, buses,
aviation, farm, earthmoving & mining equipment,
forklifts, industrial, solar & stationary
Up to 2-3 times more life for new batteries and
new life to older mechanically sound batteries.
Increases battery efficiency up to 18%, holds
charge longer between use, and better and faster
cold morning starts.
D i r e c t
M a r k e t i n g A d v i c e
Why Goalonaries Don't Exist
By Marjorie Wolter, Ph.D.
Liam was at a breaking point. Economic pressures at work and home were
unrelenting. He was used to having a clear sense of how to be a winner for
his company but the game had changed. For the first time, Liam hadn't a clue
about how to pull a success out of thin air. More than well trained, he was
disciplined at goal setting and achieving, but the market conditions he
depended upon to chart his course had been decimated. How could he assemble
a new roadmap without any landmarks? What had been a hyper-speed success
trajectory felt like it was ready for a nosedive. Only one thing could alter
Liam's crash-and-burn mentality: a vision of success in spite of the
apparent chaos in his industry.
Outsourcing Without Compromising Total
Involvement and Control
By William Gindlesperger, CEO, e-LYNXX Corporation
Outsourcing as a business strategy began gaining prominence in the late
1980's and early 1990's as organizations began looking for ways to diversify
to compete globally and to trim costs. Both were accomplished by contracting
with a firm that specialized in a service that the buyer either was not set
up to perform or could not perform as cost effectively as a vendor.
A direct mail producer/user, for instance, can develop concepts, but probably is not equipped to design and print the actual mailing. Outsourcing
that type of work makes sense even to the point, for some, of basically
contracting with a marketing or advertising firm to provide a turnkey
solution and delivery of the final product. The buyer provides guidance but
not day-to-day, hands-on involvement. Accounting, legal counsel, human
resources and building maintenance are among a host of other disciplines
that are popular to outsource.
P r o d u c