National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
November 16, 2010
B o o k
R e p o r t
Special Report: How to Make Money With
Affiliate marketing offers entrepreneurs a
great method for earning money with little
or no investment...and has enough potential
to make it worthwhile for an established
corporate executive to get involved.
This exclusive NMOA report covers six
methods on how to use affiliate programs to
In this report, I outline in easy to
understand language the six best ways I've
found to make money with affiliate programs.
What I have written is from actual
experience not theory. I've done it and I'm
doing it, and you can too!
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Music Training DVD's, Videos and Books
Start selling the best music training and
educational products available. First time being
offered to catalogers and other direct
marketers. Only through the NMOA.
For over 20 years, Hudson Music has been
creating award-winning music training videos,
DVD's and books. With a stable of over 120 SKUs
there is plenty of opportunity for marketers.
Customers buy over and over again.
Your customers will enjoy a very direct benefit
of either learning to play an instrument from
scratch or learning to become a more
Some of the beginning music titles include:
Fender Presents, Getting Started on Electric
Guitar, Getting Started on Acoustic Guitar,
Getting Started on Drums, Snare Drum Basics,
Groove Essentials, Classic Jazz Drummers,
and so much more.
Low minimum orders, drop shipping available
after initial order.
D i r e c t
M a r k e t i n g A d v i c e
Keeping Up With The Vigilante Consumer
By Patricia Fripp
If you increase customer retention by just 5%, your profits will increase
U.S. population growth is projected to be only 1.1% in the next twenty
Disposable income in the US is growing only 2% every year.
U.S. businesses will invest more than $1 billion this year on computer
technology -- just for customer service departments.
These interesting bits of information basically mean that the number of
customers is dwindling. This is why customer service is today's competitive
advantage. If we don't have masses of potential customers, we better keep
the ones we do have happy -- even ecstatic.
What is a vigilante consumer anyway?
3 Steps to a Winning USP
By Bob Bly
In 1961, Rosser Reeves published his classic book Reality in Advertising in
which he introduced the notion of the Unique Selling Proposition, or USP.
Today the book is out of print and difficult to get. As a result, most
practicing direct marketers don't know the original definition of a USP.
Their lack of knowledge often produces USPs that are weak and ineffective.
According to Reeves, there are three requirements for a USP (and I am
quoting from Reality in Advertising directly):
1. Each advertisement must make a proposition to the consumer. Each must
say, "Buy this product, and you will get this specific benefit."
Your headline must contain a benefit - a promise to the reader.
P r o d u c