National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
November 9, 2010
B o o k
R e p o r t
From The Man Who
Revolutionized 20th Century Mail Order
Advertising. Originator of Book-of-the-Month
Club and the Negative Option Plan!
Member of Copywriters & DMA Hall of Fame and
past NMOA Advisor!
A True Collector's Item!
Every person who is serious about mail order
marketing, should have a good knowledge of
its history. Knowing about where we came
from and the people who broke mail order
ground gives us insight as to where we are
going, as well as an understanding of basic
principles that need to be applied today.
This book is for everyone involved or
getting involved in Mail Order and Direct
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Kahava eliminates the worry of lost keys,
spilled purses and bulging, heavy pockets with
its simplistic, yet functional design - allowing
its user a secure and convenient place to carry
valuables. Perfect for active or sedentary
lifestyles, Kahava holds all cell phones, Ipods,
monetary items and much more!
D i r e c t
M a r k e t i n g A d v i c e
4 proven ways to improve your marketing R.O.I.
by Harvey Hirsch
1-Learn how to wield data
The days of static messages being mass mailed to untested lists are rapidly
coming to a close. The mass communications theories of the 60's are being
replaced with the personalization technology of the 21st Century. Savvy
marketers are enjoying the benefits of parsing data to version messages and
illustrative materials for these segmented prospects. This clever tactic
insures that the right person now gets the best pitch with the right offers,
in a specific time whether in print or on-line. It requires that data is
collected, cleaned, massaged and deployed.
Un-selling What You Just Sold
By Mark Hunter
I'll never forget the first time it happened to me. The presentation with
the customer was going well. I had prepared extensively. In fact, I had not
just spent more time than normal, I had stayed up nearly all night to make
sure I had every element covered perfectly in my presentation. For me, this
sales call was going to be a huge success. My boss had told me this was
going to be a difficult quarter, and that's all I needed to hear to motivate
me to close this particular sale.
The customer I was meeting with was tough. In fact, using the word
"customer" was simply too nice. This customer was the ultimate professional
buyer who would routinely drive salespeople crazy with questions, bold
accusations and flat out rejection.
P r o d u c