National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
November 9, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Billion Dollar Marketing

From The Man Who Revolutionized 20th Century Mail Order Advertising. Originator of Book-of-the-Month Club and the Negative Option Plan!
Member of Copywriters & DMA Hall of Fame and past NMOA Advisor!

A True Collector's Item!

Every person who is serious about mail order marketing, should have a good knowledge of its history. Knowing about where we came from and the people who broke mail order ground gives us insight as to where we are going, as well as an understanding of basic principles that need to be applied today. more info

This book is for everyone involved or getting involved in Mail Order and Direct Response Marketing. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers


Kahava eliminates the worry of lost keys, spilled purses and bulging, heavy pockets with its simplistic, yet functional design - allowing its user a secure and convenient place to carry valuables. Perfect for active or sedentary lifestyles, Kahava holds all cell phones, Ipods, monetary items and much more!


D i r e c t   M a r k e t i n g   A d v i c e

4 proven ways to improve your marketing R.O.I.
by Harvey Hirsch

1-Learn how to wield data
The days of static messages being mass mailed to untested lists are rapidly coming to a close. The mass communications theories of the 60's are being replaced with the personalization technology of the 21st Century. Savvy marketers are enjoying the benefits of parsing data to version messages and illustrative materials for these segmented prospects. This clever tactic insures that the right person now gets the best pitch with the right offers, in a specific time whether in print or on-line. It requires that data is collected, cleaned, massaged and deployed.
full article
Sales Series - Un-selling What You Just Sold
By Mark Hunter

I'll never forget the first time it happened to me. The presentation with the customer was going well. I had prepared extensively. In fact, I had not just spent more time than normal, I had stayed up nearly all night to make sure I had every element covered perfectly in my presentation. For me, this sales call was going to be a huge success. My boss had told me this was going to be a difficult quarter, and that's all I needed to hear to motivate me to close this particular sale.

The customer I was meeting with was tough. In fact, using the word "customer" was simply too nice. This customer was the ultimate professional buyer who would routinely drive salespeople crazy with questions, bold accusations and flat out rejection. full article

P r o d u c t s

Air Affair Gifts
Scented Candles

Adjustable Cake Cutter
Cuts, Slices, and
Holds from Below

Replacement Mattress for
Sleeper Sofa Bed

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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