National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
November 2, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Response Rate Trends Report

Data to Benchmark Your Marketing Campaign

Knowing what performance to expect from your campaigns has never been harder - or more important.

This seventh edition of one of the DMA's best-sellers answers crucial questions about performance. Completely updated from previous reports, the 2010 Response Rate Report covers more media and metrics than ever before. You can benchmark your campaign performance for five primary media: Direct Mail (five formats), Email, Paid Search, Internet Display, and Telephone. With additional data on mobile (SMS and display), DRTV, Direct response radio, magazine, newspaper, inserts, fax and digital out-of-home. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Tri Edge Knife

The Ultimate Gentleman's Knife

Finally, a knife designed for a lifetime of personal grooming pleasure.

TriEdge was developed to incorporate three essential grooming edges in one easy-to-carry pocket knife.

Featured edges include a pen blade, scissors and nail clippers/file. All stainless construction and aluminum handles with anodized finish enhance TriEdge's state-of-the-art styling.

Virtually a personal blade valet and the perfect item for the gentleman on the go.

Custom imprinting available

more info

D i r e c t   M a r k e t i n g   A d v i c e

Direct Marketing Tips and Best Practices: Session One

The NMOA sent out a request to all types of direct marketing experts to submit their best tips and practices. This is the first series of the replies. Headings in this article include: Copywriting, Direct Mail, E-Commerce, SEO and Social Media, General Direct Marketing. If you find these helpful, please share with a friend. full article
Sales Series - Effective Questioning Combats Centuries-Old Selling Problem
By Weldon Long

Since the dawn of mankind, we have been buying and selling "stuff," and over the centuries a predictable pattern has developed between buyers and sellers. The buyer-seller dynamic can spell "commission catastrophe" for the sales professional who lacks the artful skill of effective questioning.

The Old Way, The Buyer Stalls

Essentially, the old way involves the purchaser following a reliable pattern when choosing to come off his or her hard earned cash to buy something and the unskilled seller who can easily fall victim to this insidious game.
full article

P r o d u c t s

Novelty Home Protection
Other Styles and Custom
Made Signs Available

StressGard Teeth Protection
Night Time Protection from
Clenching and Grinding

Produce Freshies
Fresh Produce
a Matter of Science

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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