National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
November 2, 2010
B o o k
R e p o r t
Rate Trends Report
Data to Benchmark Your Marketing Campaign
Knowing what performance to expect from your
campaigns has never been harder - or more
This seventh edition of one of the DMA's
best-sellers answers crucial questions about
performance. Completely updated from
previous reports, the 2010 Response Rate
Report covers more media and metrics than
ever before. You can benchmark your campaign
performance for five primary media: Direct
Mail (five formats), Email, Paid Search,
Internet Display, and Telephone. With additional
data on mobile (SMS and display), DRTV,
Direct response radio, magazine, newspaper,
inserts, fax and digital out-of-home.
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
The Ultimate Gentleman's Knife
Finally, a knife designed for a lifetime of
personal grooming pleasure.
TriEdge was developed to incorporate three
essential grooming edges in one easy-to-carry
include a pen blade, scissors and nail
clippers/file. All stainless construction and
aluminum handles with anodized finish enhance
TriEdge's state-of-the-art styling.
personal blade valet and the perfect item for
the gentleman on the go.
Custom imprinting available
D i r e c t
M a r k e t i n g A d v i c e
Direct Marketing Tips and
The NMOA sent out a request to all types of direct marketing experts to
submit their best tips and practices. This is the first series of the
replies. Headings in this article include: Copywriting, Direct Mail,
E-Commerce, SEO and Social Media, General Direct Marketing. If you find
these helpful, please share with a friend.
Sales Series - Effective Questioning Combats Centuries-Old
By Weldon Long
Since the dawn of mankind, we have been buying and selling "stuff," and over
the centuries a predictable pattern has developed between buyers and
sellers. The buyer-seller dynamic can spell "commission catastrophe" for
the sales professional who lacks the artful skill of effective questioning.
The Old Way, The Buyer Stalls
Essentially, the old way involves the purchaser following a reliable pattern
when choosing to come off his or her hard earned cash to buy something and
the unskilled seller who can easily fall victim to this insidious game.
P r o d u c