National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
October 19, 2010
B o o k
R e p o r t
to Market a Product for Under $500
Learn the inside secrets of direct marketing
in a few nights of easy reading. Specific
how-to information you can put to use right
now to launch a product, or make your
current marketing even more effective and at
An easy and
fast plan you can work yourself or with
limited help, for office - or your home.
Explicit How-To instructions: for both
experienced and non-experienced marketers in
traditional and non-traditional marketing
methods. You never learned this stuff in
Money is not
the criterion for the successful launch of a
new product. Everything you need to know to
bring your product to the attention of a
national marketplace for under $500 is
included in this book.
This book will make your marketing EASIER,
FASTER, and CHEAPER than ever!
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Velcro pouch to any leash or dog collar!
No more hand carrying or putting doggy bags in
your pockets. With the Zippity-Poo-Da your pet's
poo is carried for you! Zippity-Poo-Da is an
all-in-one dog walking waste cleanup system.
Different than anything else on the market
today, the Zippity-Poo-Da product line not only
dispenses bags, it also carries pet waste so you
don't have to.
Sold in two models: pouch only, and leash/pouch
D i r e c t
M a r k e t i n g A d v i c e
10 Elements of a
Successful Postcard Design
Don't want direct mail marketing to end up in
the trash? These ten proven tips will help you
get the results you want on your next postcard
1. A clear, bold headline
The headline must instantly communicate what
you're selling and be large enough to be seen at
2. A graphic that supports the message - but
doesn't detract from it
The graphic should be very easy to understand
and complement the headline. For instance, to
promote refinances, you can show a house with
money spouting out of it...Another option, you
can have a short message that doesn't allow for
a graphic, for example, "GOT MILK."
Sales Series -
What's Your Online Marketing Score?
By Shawn Elledge
The biggest challenge for marketing professionals a decade ago was getting
online, and transforming their mass communications-style marketing efforts
into more segmented and personalized online models.
But now that online marketing is a standard element of every company's
efforts, many of those campaigns are falling short because companies don't
use newer technologies aimed at tracking their online tactics.
The first hurdle for businesses in the Internet age was just to get online
with a web site that was engaging and thought-provoking. Soon, the challenge
became devising a way to become visible in search engines and driving
traffic which will hopefully turn into more leads. Today, however, many
companies are missing the boat because they aren't truly tracking their
online efforts in ways that could help them get even more business. They
still don't understand the technology completely, so instead of finding
comprehensive ways to integrate it with their marketing strategies, they
compartmentalize it and keep it separate. If they want to be competitive,
that dog just won't hunt.
P r o d u c