National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
October 12, 2010

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B o o k   R e p o r t

Writing With Keywords

The #1 mistake online marketers make is using the same keywords the same way everywhere on their website!

While you may already be a good copywriter, you might have a problem when it comes to writing great SEO copy. (Two VERY different things!) If you shove too many keywords in, the copy will sound like a broken record. If you don't use enough, you defeat the purpose.

If you already understand general copywriting techniques, but want to know how -- exactly -- to optimize your website with keywords without making your copy sound stiff or forced, this keyword optimization report is for you.

Here's 11 Proven Ways to Improve Keyword Optimization for Natural Search Engine Copywriting more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Battery Chem

This product will revive batteries, for cars, boats, trucks etc. and now...even electric car batteries. The best part is that it is also good for the environment, can be considered a "green product", which so many people are looking for now. This product helps in removing sulfation and at the same time give the battery a longer life.

The cost is low and affordable for almost everyone, approximately $10.00 US and it will give the battery owner another 10 years of good service.

We are looking for distributors.

more info

D i r e c t   M a r k e t i n g   A d v i c e

Many of you in the NMOA network use direct marketing to generate leads for an in-house sales force. Therefore we will be running articles from time to time on the subject of sales. This article is the first, and we will signify future sales articles with the words "Sales Series" at the beginning so you can identify them easily.

Sales Series - Overcoming the Fear Factor: The Key to Motivating Your Sales Staff
By Dirk Gorman

The economic recession is forcing businesses to rethink their strategies and retool their processes as they operate in worsening, ever changing conditions. In the midst of this uncertainty, most businesses overlook how fear, and the lack of a clear plan to reduce it, impacts their employees. The fear epidemic perpetuated by the financial markets, government and negative media coverage is a deliberate assault on our very nature and must be reversed. The constraints of fear without answers are the catalyst for inaction. Without solutions, denial sets in as people either begin to think they will not be affected, or simply feel hopeless. Either way, inaction takes place as the body experiences sensory overload. The adage "stopped in your tracks" holds true here just as a mouse in a maze becomes immobile with no options for escape. full article

Building A Home Field Advantage For Business Success
By Dirk Gorman

We have all seen or experienced it: a frenzied crowd chanting and cheering, and the stadium shaking from the intensity. Home team fans almost singlehandedly will their team to accomplish the miraculous. The home field advantage can take a good team and propel them to greatness and intimidate the opponent, creating tension in their actions that lowers their on-field performance at the most inopportune time. Home field advantage is equivalent to having an extra player, giving the home team an earned but unfair advantage. Knowing this to be possible in sports, can a home field advantage be created in business? An examination of the home field advantage model and business situations in which it has been used provides useful insights that businesses can incorporate into their own winning strategies. full article

P r o d u c t s

Air Affair Gifts
Scented Candles

Groom Mate Platinum XL
Nose and Ear
Hair Trimmer
Potty Rock Dog Training
Scented Rock to
Potty Train Dogs

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2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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