National Mail Order Association
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NMOA Network Newsletter for
September 21, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

How to Write Successful Pay Per Click (PPC) Ads

If you can't get the right people to click your ads... your sales will suffer and you'll lose money fast!

Almost all online advertising revolves around a two-step strategy. The first step is creating short PPC ads that grab a person's attention and make them want to know more so they click on this ad to get the full story. If you can't get them to click on these first ads, nothing else you do will matter.

PPC copywriting is probably the ultimate test of copywriting skill. Why? Because you've got just 85 - 90 characters to motivate that potential buyer to click your ad.

Whether you're writing PPC copy for the first time or you've cranked out hundreds of AdWords ads over the last month, you'll get new ideas, direction and insights that can help improve your click-through rates.

Stop struggling and learn the proven method for writing PPC ads that can save you money starting today! more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

StressGard Teeth Protection

The StressGard (TM) II is a unique night guard designed by an orthodontist with a patented flexible groove and new full occlusal contact and natural arch bite tabs.

The StressGard (TM) II NightGuard was designed by Dr. James Bancroft to provide the most cost effective simple solution for the millions of adults who grind and clench their teeth. Grinding and clenching can cause damage to your teeth, chipping teeth, loosening fillings and causing a loss of enamel.

The Stressgard is BPA and Phthalate free! more info

D i r e c t   M a r k e t i n g   A d v i c e

What Your Customers Really Want (Hint: It's Not Just Price!)
By Walt Zeglinski

Does your business have what it takes to consistently win in today's market? How about keeping your customers loyal? If you think the price of your products or services is the reason you are attracting or not attracting and maintaining customers, think again. Today's customers are savvy and want much more from their relationship with your company than just a low cost.

Customers are looking for relationships that deliver unique value. Yes, they want your products to solve their problems but they also seek a level of satisfaction that goes beyond the intrinsic value of what they paid for. By learning to tap into this deeper level of emotional satisfaction, your business with current customers will increase and you will uncover a steady stream of new customers. full article
Occam's Razor Solves Marketing Misinformation
By Jerry Bader

Many years ago I had a professor whose favorite saying was, "It's the simple things that elude people." It's not a new idea of course, but it is an important one, often associated with 14th century English logician William of Ockham. Occam's razor as it is commonly referred to states that "entities must not be multiplied beyond necessity" which in pop culture terms has been interpreted as meaning 'the simplest solution is most often the best.' It is also pretty clear that old Ockham would have been a big believer in what we now call the 'Paradox of Choice' as coined by Barry Schwartz in his book by the same name. The Paradox of Choice basically describes how customers intent on buying from you, don't, because they are confused with too many options; to paraphrase Ockham, features or options must not be multiplied beyond what it takes to get an order. In fact, it is pretty well understood by those of us who actually study how to communicate a marketing message that a focus on an emotional benefit is what works, not another new feature. full article

P r o d u c t s

Repair Kits
Leather and Vinyl

Gasoline Fuel Saver
Gasoline Independence
Gasoline Technology System

Doggie Calm
Decreases Separation Anxiety and
Calms during Storms

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