National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
September 14, 2010
B o o k
R e p o r t
expanded, and only getting better! Your
definitive source for direct marketing data.
Get answers to your most pressing questions
in this powerful collection of DMA's most
frequently requested data, statistics,
benchmarks, projections, and analysis in one
easy-to-read resource. This brand-new
edition includes expanded coverage of
evolving digital media, including mobile,
search engine marketing, social media, and
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Nail On Door guide
The E-Z Nail On Door
Guide was designed for the DIY hardware market.
E-Z Nail On is a simple to use replacement
sliding closet door guide that will save buyers
time and money and works on all types of floors.
E-Z Nail On will replace all other type door
guides being used today.
D i r e c t
M a r k e t i n g A d v i c e
5 Myths Every
Business Must Avoid to Survive the Recovery
By Vivian Hairston Blade
At a recent stockholders meeting, the Vice
President of Sales for a global manufacturer,
reported: "The economy has been tough on our
industry. Sales volumes significantly declined
and have not nearly returned to pre-recession
levels. The company has laid off employees, cut
expenses, and, unfortunately, has had to cut
price to remain competitive. Competitors have
cut price as much as 40% on some products. We're
'under-water' on critical components our
customers need. But, we have no choice."
Sound familiar? Could this be your company?
3 Tips for Using
Facebook as a Business Building Tool
By Heather Lutze
Most people know Facebook as a great way to stay
in touch with friends and family, and to
reconnect with long lost childhood classmates.
But there's another side to Facebook - one that
can help your business grow.
According to Facebook's own compilation of
statistics (found in their Press Room), more
than 1.5 million local businesses have active
Pages on Facebook, and more than 20 million
people become fans of Pages each day. For CEOs
and business owners, this means Facebook is
definitely a way to spread your company's
message, build community and loyalty among
customers, and ultimately increase your
company's bottom line.
If you've only used Facebook for personal
reasons, making the jump to a business
application can seem challenging. The following
suggestions will help you create a business
Facebook presence that generates results.
P r o d u c