National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 31, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Response Rate Report
Data to Benchmark Your Marketing Campaign

Knowing what performance to expect from your campaigns has never been harder - or more important.

This seventh edition of one DMA's best-sellers answers crucial questions about performance. Completely updated from previous reports, the 2010 Response Rate Report covers more media and metrics than ever before. You can benchmark your campaign performance for five primary media: Direct Mail (five formats), Email, Paid Search, Internet Display, Telephone more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

GROOM MATE PLATINUM XL
Nose & Ear Hair Trimmer

In 2008, Amazon.com, the world's largest online retailer, named their top selling products. The Platinum XL was their Best Selling personal care product, outselling over 2,500,000 other products in the category.

The Groom Mate Platinum XL...
-Is Made In America
-Is Built To Last Forever
-Is Solid Stainless Steel
-Works Without Batteries
-Fits in The Palm of Your Hand
-Is Backed By A Lifetime Guarantee
more info

D i r e c t   M a r k e t i n g   A d v i c e

Three Rules of Social Media Marketing for Businesses Large and Small
By Maurice A. Ramirez

Social networks like Twitter, Facebook, and YouTube have put the power of the media in the hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will share their stories. This shift in the "power of the press" carries with it three rules of social media marketing for businesses large and small. These three rules are:

-Silence is not golden...it's guilty.

-The first story told is the story most retold...and the story most believed.

-Buzz is the bomb...it can propel you to the top, or blow up in your face. full article
Feng Shui for the Mind: Keys To Uncluttered Communication
By Marty Stanley

Are you tired of not getting what you want?

Do you feel like your staff or colleagues aren't listening to you or following through on their commitments?

Prepare yourself for a little Feng Shui for your mind. full article

P r o d u c t s


Air Affair Gifts
Hand-Poured
Scented Candles

Plushbeds
Replacement Mattress for
Sleeper Sofa Bed

White Swan
Bath and Body Products
Made From Wild Rose

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

Direct Marketing Events
Direct Marketing Vendors
Direct Marketing Newswire
Local Direct Marketing Groups
(C) 2010 National Mail Order Association