National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
August 3, 2010

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B o o k   R e p o r t

Digital Marketing Practices and Trends

Direct marketers have always adapted to take advantage of the latest media technologies. With the continued emergence and development of online and mobile channels, staying on top of trends has never been harder to do.

Based on the responses of over 500 direct marketers from November and December 2009, this report presents 28 charts accompanied with analysis by DSA experts. The result is a good overview of how direct marketers are using digital media, and what they plan to do in the near future. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Hoopnotica TravelHoop

Hoopnotica provides a low cost "full body" home exercise program that is clinically proven to deliver results that are fast, fun, and effective!

Hoopnotica HoopDance is an easy-to-learn, non-impact cardiovascular workout that combines hula-hooping, rhythmic dance, and yoga moves to trim and tone your waistline, arms, glutes and thighs. You can burn from 400 to 600 calories per hour, build core strength, increase flexibility, reduce stress, and tone your entire body!

The Hoopnotica TravelHoop is lightly weighted and more substantial than the hula-hoop you may have used as a child, making it simpler to keep the hoop moving while still challenging your muscles.
more info

D i r e c t   M a r k e t i n g   A d v i c e

Get Significant Relief on Operational Costs
"Buyer Beware" When Choosing a Merchant Processor
By Todd S. Whiton

This past year has been a difficult time for many businesses trying to navigate the turbulent waters of today's economy. Being proactive in reducing operational costs to dramatically increase cash flow has been a key initiative to survive. Simply stated, more cash flow translates into more time to concentrate on one's core business, more time to focus on marketing, strategic planning and client needs; all to help a business thrive in any economic climate. full article
How to Get Local TV to Cover Your Event
By Marsha Friedman

Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.

If the key to your event is getting press to come, then you need to be able to get their interest and participation. That's why I've jotted down the following tips to help you get the word out to the press in a way that will give you a high percentage shot at having them attend. full article

P r o d u c t s

Novelty Home Protection
Additional Options and Custom
Signs Available

Potty Rock
Potty Train your Dog with
Fragrant Rock

Oil Paintings from Photos
One of a Kind Hand Painted
Oil Portraits

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Phone: 612-788-1673

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