National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
July 27, 2010
B o o k
R e p o r t
uncertain economy, despite the dramatic drop
in the NASDAQ, despite the crashing dotcoms,
you can make money with Interactive
Marketing...with the right guidance. That's
where the real-time, real-world practical
ideas and advice of High-Performance
Interactive Marketing will help you navigate
the dangerous but profitable waters of the
new interactive world.
The business press of recent years has been
filled with dramatic interactive marketing
success stories. But the landscape behind
these exciting pictures is littered with the
remains of the failures-those who couldn't
handle the problems and challenges of this
exciting but challenging and ever-changing
High-Performance Interactive Marketing gives
you all the strategic and tactical tools and
insights you'll need to succeed in the
exciting, high-potential new marketing and
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Easy to use wall hook
When it comes to getting organized in the home
or work place HookPin wall hooks is the answer.
Wherever you need a quick hanging solution.
HookPin wall hooks will be there to make it
simple and easy. It takes 1 second to install a
HookPin wall hook (leaves small pinhole) and it
will hold up to 2 pounds on wall securely.
No tools needed, no tapes to fuss with, and no
wait time to hang item.
100% Made in the USA, built to last with high
quality materials, easy to install - just push
in wall, transparent (blends into wall),
D i r e c t
M a r k e t i n g A d v i c e
If You are a
Leader, are You a Peacemaker?
By Ian A. Vickers
Certainly, the word "peace" evokes good
feelings. It's a concept everyone would favor,
right? Logic tells us that anyone with common
sense would say, "I am for peace," and every
half wit would say, "I am against peace."
As a leader, are
you a peacemaker? Good leadership brings peace.
I realize many will say, "leadership is more
about conflict - it's the nature of leadership."
Is it? Does leadership bring with it conflict?
Or does conflict exist and good leadership
brings peace? People want to spend time with
good leaders because good leaders - through
their leadership - create peace.
Does Volume Make
Up for Low Price?
By Mark Hunter
The phone rings and the sales manager hears on
the other end the all-too-familiar plea of a
salesperson. The salesperson tries to convince
the sales manager that it makes so much sense to
offer the prospect a discount to get them to
finally become a customer. Of course, the
salesperson has the expectation that this new
customer will quickly become a high-profit
customer. The sales manager has heard the same
plea hundreds of times before, and yet for some
reason, the salesperson and the lack of current
sales suddenly make offering a discount very
P r o d u c