National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
July 20, 2010
B o o k
R e p o r t
Statistical Fact Book
The definitive Source for Direct Marketing
Revised, expanded, and only getting better!
Get answers to your most pressing questions
in this powerful collection of DMA's most
frequently requested data, statistics,
benchmarks, projections, and analysis in one
easy-to-read resource. The new 2010 edition
offers a concise overview of vital direct
marketing information, set in an easy-to-use
format, from more than 75 leading research
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Doubles the life of your fruits, vegetables
and fresh cut flowers.
Americans throw out at least 25% of the produce
we buy because it has gone bad! This averages
out to $600.00 of food per year per family. Now
you can stop the waste and save money too.
The Commercial Food Industry has been using this
product for years. Now we are making it
available to the public!
D i r e c t
M a r k e t i n g A d v i c e
How To Ruin
Social Media Strategy For Your Company
By Annie Jennings
What Happens If They Don't "Like You"
The growth of social media is so fast that it's
attracting everyone. You might be wondering if
your company should have a social media presence
and what it should it look like.
No social media presence; no problem...for your
competitors that is: Your competitors are
perfectly happy that you do not have a social
media presence. They are happy to take up your
space. They are happy to dominate. If you are
not there, this means MORE FOR THEM.
There are a few rules of the road in social
media: Let's find out what we know already about
what's working and what's absolutely not
working. First impressions can turn people off
forever so let's find out how to make a good
lasting impression. And yes, in case you are
wondering, you will make more sales. The path to
get there will be different than what you might
be used to.
Tips for Working a Mixer
Knowing what to look for will help you use business events to your
By Ivan Misner
Effective networking at a business event or mixer is an important skill that
entrepreneurs should learn to help build their business. Many times when
entrepreneurs attend the ever-popular networking mixer, they have a
difficult time reading the crowd and knowing when and where to get started.
Sometimes, that seems to be the biggest challenge for entrepreneurs in
networking. They may say to themselves, "I don't want to just barge in.
Where do I start? Who do I talk to?"
Being able to assess the room is an important beginning for the process. For
example, look at diagram A, below. Here is a top-down view of a portion of
the room during a business mixer. For the person entering the room (like the
individual with the "?" in the bottom right corner), it's hard to determine
where to start in the networking process.
P r o d u c