National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
July 13, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Entrepreneur and New Business Package

If you are thinking about starting a small or home business, or are already in the process of starting a new business, this NMOA Business Start up Package is for you.

Education and information are the most important factors to success in any business endeavor. We cannot guarantee success but we can guarantee that you can save thousands of dollars and maybe years of time by getting off to an educated start.

Starting any direct marketing or small business without the proper know-how and contacts can be disastrous. It's hard enough when you know what you're doing. Information and education are paramount.

Get in on the fantastic money making opportunities direct marketing has to offer right now...and in the future...by learning all the things this business start-up package provides you for your business success.

more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Back Booster

"The Ultimate in Portable Lumbar Support"

"With a few breaths the BackBooster becomes the ultimate portable lumbar pillow..."

The BackBooster is INFLATABLE, unlike traditional lumbar products. This allows the BackBooster to be taken virtually anywhere support is needed. When not in use, the Back Booster fits into the included nylon carry bag for storage in a pocket, purse, or briefcase. That would be very difficult with a traditional lumbar support.

Features: unmatched portability - inflates in a few breaths and deflates to pocket size, half the retail price of other similar supports, convenient nylon travel bag, customizable inflation levels, made of high-quality waterproof PVC, adjustable nylon strap with plastic clips for added stability, made with no metal parts to avoid airport security delays, pillow measures 13.5 x 14 x 3.1 inches when fully inflated, compact and attractive packaging 6 X 4.5 X2 inches minimizes shelf space. more info

D i r e c t   M a r k e t i n g   A d v i c e

Should Social Media Replace Cold-Calling?
By Mark Hunter

People continue to say how cold-calling is dead and how in today's environment, it no longer can be cost justified. The answer in my book is both "yes" and "no." Let me deal with the "no" first.

In the past few months, I've watched numerous salespeople shift all of their prospecting efforts to developing social media with such vehicles as Linkedin, Twitter and Facebook. The problem with this is it becomes a giant time sucker. The payout of social media in terms of developing sales short-term is very poor.

To develop a social media strategy requires time, and I'm a firm believer it must be incremental time. You can't allow it to take away from your current sales development strategy. Now, I'm astute enough to know that this may change, but we're not there yet. Salespeople who spend their time dealing in the social media world at the expense of time spent on normal sales development do so at great expense.
full article
Managing Up the Age Ladder
Adapted from their new book, "Generations, Inc."
By Larry and Meagan Johnson

Nearly all managers must oversee people older than they are. If you are a Gen Xer or Gen Yer with Baby Boomers to manage, your success, to a large degree, is tied to how well they perform. How does a manager in her 20s, 30s, or 40s deal effectively with someone old enough to be her father or grandfather?

Here are seven strategies:

Respect their experience. Acknowledge older employees' experience by asking for advice. All of us like to think we have value. To a Boomer, much of that value comes from having decades of experience. Be careful, however, not to come across as pandering. Most people can tell when a manager is saying something she doesn't really mean. Focus on the work, and ask legitimate questions that acknowledge the older person's experience.
full article

P r o d u c t s


Air Affair Gifts
Hand-Poured
Scented Candles

Kidz Interactive
Educational Interactive
Products for Children

White Swan
Genus Rosa Plant
Bath and Body Products

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Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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