National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
July 13, 2010
B o o k
R e p o r t
and New Business Package
If you are thinking about starting a small
or home business, or are already in the
process of starting a new business, this
NMOA Business Start up Package is for you.
Education and information are the most
important factors to success in any business
endeavor. We cannot guarantee success but we
can guarantee that you can save thousands of
dollars and maybe years of time by getting
off to an educated start.
Starting any direct marketing or small
business without the proper know-how and
contacts can be disastrous. It's hard enough
when you know what you're doing. Information
and education are paramount.
Get in on the fantastic money making
opportunities direct marketing has to offer
right now...and in the future...by learning
all the things this business start-up
package provides you for your business
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
"The Ultimate in Portable Lumbar Support"
"With a few breaths the BackBooster becomes the
ultimate portable lumbar pillow..."
The BackBooster is INFLATABLE, unlike
traditional lumbar products. This allows the
BackBooster to be taken virtually anywhere
support is needed. When not in use, the Back
Booster fits into the included nylon carry bag
for storage in a pocket, purse, or briefcase.
That would be very difficult with a traditional
Features: unmatched portability - inflates in a
few breaths and deflates to pocket size, half
the retail price of other similar supports,
convenient nylon travel bag, customizable
inflation levels, made of high-quality
waterproof PVC, adjustable nylon strap with
plastic clips for added stability, made with no
metal parts to avoid airport security delays,
pillow measures 13.5 x 14 x 3.1 inches when
fully inflated, compact and attractive packaging
6 X 4.5 X2 inches minimizes shelf space.
D i r e c t
M a r k e t i n g A d v i c e
Should Social Media Replace Cold-Calling?
By Mark Hunter
People continue to say how cold-calling is dead and how in today's
environment, it no longer can be cost justified. The answer in my book is
both "yes" and "no." Let me deal with the "no" first.
In the past few months, I've watched numerous salespeople shift all of their
prospecting efforts to developing social media with such vehicles as
Linkedin, Twitter and Facebook. The problem with this is it becomes a giant
time sucker. The payout of social media in terms of developing sales
short-term is very poor.
To develop a social media strategy requires time, and I'm a firm believer it
must be incremental time. You can't allow it to take away from your current
sales development strategy. Now, I'm astute enough to know that this may
change, but we're not there yet. Salespeople who spend their time dealing in
the social media world at the expense of time spent on normal sales
development do so at great expense.
Managing Up the Age Ladder
Adapted from their new book, "Generations, Inc."
By Larry and Meagan Johnson
Nearly all managers must oversee people older than they are. If you are a
Gen Xer or Gen Yer with Baby Boomers to manage, your success, to a large
degree, is tied to how well they perform. How does a manager in her 20s,
30s, or 40s deal effectively with someone old enough to be her father or
Here are seven strategies:
Respect their experience. Acknowledge older employees' experience by
asking for advice. All of us like to think we have value. To a Boomer, much
of that value comes from having decades of experience. Be careful, however,
not to come across as pandering. Most people can tell when a manager is
saying something she doesn't really mean. Focus on the work, and ask
legitimate questions that acknowledge the older person's experience.
P r o d u c