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National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
July 6, 2010 |
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B o o k
R e p o r t |
On the Art of
Writing Copy
Everything
you need to write more powerful, more
profitable copy. It's the Master Work by the
world's master copywriter.
If you have
any interest in the power of the written
word...or any control over what those words
are supposed to accomplish...you're about to
choose the right book.
In these
pages, you'll find: how to write "killer"
e-mail copy, how to avoid spam filters and
still sell with power, simple - effective
rules for letter writing, when to use
envelope copy and what to say, how broadcast
copy differs, why some of the old rules
don't work any more, How to write an
effective guarantee.
more info |
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F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers |
 Slice
of Heaven Sofa Mattress
This product is aimed at the millions of Sleeper
Sofas out there that need a new or better
mattress in them. Get in on this market today.
Slice of Heaven sofa mattress comes in 2
different materials; premium memory foam or all
natural latex. Both models come in 6 different
sizes, and are designed to fit into all sleeper
sofas.
While most "Latex
Mattresses" sold today use synthetic latex made
from petrochemical products which have a limited
lifespan, Plushbeds is proud to offer our All
Natural Sri Lankan Botanical Latex sofa mattress
with no synthetic, petroleum based products. All
of our latex sofa mattresses are free from
chemical dyes, pesticides, bleach, carcinogenic
adhesives and chemical flame retardants
more info |
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D i r e c t
M a r k e t i n g A d v i c e |
The Four Gs of Smartly Growing Your Business
in Good Times and Bad
The slow economy doesn't have to mean the end of growth for your business.
Here's how you can grow your business the smart way despite the slow
economy.
By Ed Hess
Tune in to the latest financial and business news and you are likely to get
a mixed-bag view of what is going on in today's economy. One pundit might be
lauding the fact that thousands of new jobs have been created. While another
might be telling the story of yet another business that is shutting its
doors after succumbing to the pressures of the down economy. Try to get any
to-the-point information from those in charge of stabilizing the economy -
politicians, government economic experts, and Wall Street big shots - and
the response you'll get is often reminiscent of the replies from the "Magic
8-Ball" toy: "Cannot predict now." Or, even more likely, "Reply hazy, ask
again later."
In the midst of this uncertainty there are a few things we can know-at least
about the likely generators of a period of sustained economic recovery. One
is that job creation depends on true economic growth. A second is that
smaller, private businesses are the most likely engines of that job
creation.
full article |
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Don't Give Up on Your Aging Boomers Just Yet
Adapted from their new book, "Generations, Inc."
By Larry and Meagan Johnson
According to a survey of more than 2,200 employees ages 17 to 81 and
representing nine organizations in different industries, "older Baby Boomers
(ages 53 to 61) reported significantly less support from their supervisors
to acquire additional training to further their careers than did workers
ages 27 to 52" (Generation Xers and younger Boomers). They also reported
less access to flexible work options than did Gen Xers and Gen Yers. In
addition, "those with the least amount of job tenure (0-3 years) felt more
supported by their supervisors, and that they had greater access to learning
and development opportunities than those with more than three years on the
job."
Don't Neglect Their Growth Needs
Neglecting the growth needs of Baby Boomers is understandable. They seem to
be successful doing what they are doing, so why would they need it? After
all, they'll be leaving soon, so why waste money training them when it can
be better spent on someone younger?
full article |
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P r o d u c
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