|
 |
National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
June 29, 2010 |
|
|
|
B o o k
R e p o r t |
 Open
Me Now!
Making That
First Impression Count... and Sell
Still need convincing that the old saying
"You don't get a second chance to make a
first impression" is still true? The
evidence is as near as your mailbox. Every
year, more than half a billion pieces of
perfectly good direct mail pieces are tossed
into the wastebasket without ever getting
opened.
Why? Because whoever designed their
envelopes didn't know how to get them to say
"Open Me Now!"
And there's no reason for that waste of good
marketing to continue. Herschell Gordon
Lewis, the greatest copywriter of our time,
spells out all the rules and discloses all
the secrets you will ever need to make sure
that envelope catches the recipient's eye,
including: speed formats, rubber stamp
effects, the power of the provocative return
address, when less is more... and when it's
just less.
more info |
|
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers |
Pzee Computer -
Specifically
built for Seniors.
It is a reliable,
hassle free, easy to use computer that gives
Seniors independence.
Ability to reset the
computer back to its initial stage, but still
keeping your data. Easy to use interface and
applications specifically designed as an easy
computer and senior computer. 100% hardware and
software support. No need for the Geek Team or
costly customer support or other service (i.e.
all included). All software is included with all
subsequent updates. 90% of computer problems
will be fixed remotely (no need to bring your
computer in). A new computer will be shipped to
you within 1 day of a broken computer
notification (our broken computer is a rare
occurrence). World Class Software included: Word
processing (Microsoft Word compatible),
Anti-virus/security protection, Spreadsheet
(Microsoft Excel compatible), Internet Browser,
and much more.
Looking for
resellers and distributors.
more info |
|
D i r e c t
M a r k e t i n g A d v i c e |
The 10
Commandments For Working a Mixer
Leave out any of these strategies, and your
networking is just a waste of time.
By Ivan Misner
Do you suffer from "butterfly-itis" at the very
mention of networking at business functions? If
you answered yes, you are not alone. Many
entrepreneurs get a bit uncomfortable when it
comes right down to walking up to someone and
starting a conversation. Many others are
concerned about getting effective results from
the time they spend networking.
The process doesn't have to be traumatic, scary
or a waste of time. When done properly, it can
truly make a difference in the amount of
business your company generates. With the right
approach, you can use it to build a wealth of
resources and contacts that will help make your
business very successful.
Use the following ten commandments to help you
network your way through your next business
networking event:
full article |
|
How to Market
your Way out of Tough Times
by Patricia Fripp & David Garfinkel
There's gloom and uncertainty in the air, and
most businesses are making a terrible mistake
right now in their efforts to ride out the tough
times. They're cutting back on marketing and
waiting until the economy improves.
In an economy like this, cutting back on
marketing is flirting with business suicide.
What you should do instead is increase your
marketing without increasing the amount of money
you spend. This will not only protect you from
sales declines, but will also strengthen your
business against the threat of deep-pocketed
competitors, who may see tough times as a great
opportunity to outmaneuver you and grab some of
your customers.
How do you get more marketing bang for fewer
marketing bucks? By using proven lower-cost,
higher-yield methods. Here are five sure cures
for marketing woes in tough times:
full article |
|
P r o d u c
t s |
|
|
|
