National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
June 29, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Open Me Now!

Making That First Impression Count... and Sell

Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion pieces of perfectly good direct mail pieces are tossed into the wastebasket without ever getting opened.

Why? Because whoever designed their envelopes didn't know how to get them to say "Open Me Now!"

And there's no reason for that waste of good marketing to continue. Herschell Gordon Lewis, the greatest copywriter of our time, spells out all the rules and discloses all the secrets you will ever need to make sure that envelope catches the recipient's eye, including: speed formats, rubber stamp effects, the power of the provocative return address, when less is more... and when it's just less. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Pzee Computer - Specifically built for Seniors.

It is a reliable, hassle free, easy to use computer that gives Seniors independence. Ability to reset the computer back to its initial stage, but still keeping your data. Easy to use interface and applications specifically designed as an easy computer and senior computer. 100% hardware and software support. No need for the Geek Team or costly customer support or other service (i.e. all included). All software is included with all subsequent updates. 90% of computer problems will be fixed remotely (no need to bring your computer in). A new computer will be shipped to you within 1 day of a broken computer notification (our broken computer is a rare occurrence). World Class Software included: Word processing (Microsoft Word compatible), Anti-virus/security protection, Spreadsheet (Microsoft Excel compatible), Internet Browser, and much more.

Looking for resellers and distributors. more info

D i r e c t   M a r k e t i n g   A d v i c e

The 10 Commandments For Working a Mixer
Leave out any of these strategies, and your networking is just a waste of time.
By Ivan Misner

Do you suffer from "butterfly-itis" at the very mention of networking at business functions? If you answered yes, you are not alone. Many entrepreneurs get a bit uncomfortable when it comes right down to walking up to someone and starting a conversation. Many others are concerned about getting effective results from the time they spend networking.

The process doesn't have to be traumatic, scary or a waste of time. When done properly, it can truly make a difference in the amount of business your company generates. With the right approach, you can use it to build a wealth of resources and contacts that will help make your business very successful.

Use the following ten commandments to help you network your way through your next business networking event: full article
How to Market your Way out of Tough Times
by Patricia Fripp & David Garfinkel

There's gloom and uncertainty in the air, and most businesses are making a terrible mistake right now in their efforts to ride out the tough times. They're cutting back on marketing and waiting until the economy improves.

In an economy like this, cutting back on marketing is flirting with business suicide. What you should do instead is increase your marketing without increasing the amount of money you spend. This will not only protect you from sales declines, but will also strengthen your business against the threat of deep-pocketed competitors, who may see tough times as a great opportunity to outmaneuver you and grab some of your customers.

How do you get more marketing bang for fewer marketing bucks? By using proven lower-cost, higher-yield methods. Here are five sure cures for marketing woes in tough times: full article

P r o d u c t s


Staykes That Stay
Holding Stakes for Tents,
Pets, Trees and More

Adjustable Cake Cutter
Securely Cut The Slice
Without Dropping It

WondaWedge
Inflatable Lounge and
Back support

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

Direct Marketing Events
Direct Marketing Vendors
Direct Marketing Newswire
Local Direct Marketing Groups
(C) 2010 National Mail Order Association