B o o k
R e p o r t
Is the world's biggest online resource of
The Who's Mailing What! Direct Mail Archive
is a massive library of direct mail data and
For over twenty years, the Who's Mailing
What! Archive has been the leader in direct
mail intelligence. Now online in a
searchable database with direct mail package
details and scanned images, the Who's
Mailing What! Archive lets you see the
mailing packages other companies have mailed
in order to learn from their tests and
direct mail controls! More direct mail
intelligence... easy search capabilities...
thousands of scanned images... all at your
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Adjustable Cake Cutter
Awarded the Gold Medal in Taipei
International Invention Exhibition, 2009
The Adjustable Cake Cutter's unique design allow
you to adjust the size of the slice and the
underneath swing bar provide extra support for
you to easily cut and serve.
These unique features allow you to securely cut
the entire slice without dropping it such as
when using conventional utensils such as a
Made with food grade plastic (PC) and easy to
take apart for cleaning.
Available colors: White, Yellow, Light Blue and
D i r e c t
M a r k e t i n g A d v i c e
"Word-of-mouth marketing is always working; It
just may not be working in your favor."
By Ivan Misner
You may be thinking: Since I'm not asking
anybody to refer me, word-of-mouth marketing
isn't something I need to concern myself with.
If I provide good products or services and my
customer service is up to par, I'll naturally
get more customers by word-of-mouth. Why bother
with plans and strategies? Why spend all that
extra effort on getting referrals? I'm getting
word-of-mouth every day, and it's not costing me
any time or effort.
Yes, you're getting word-of-mouth every day. It
just may not be the good kind. The message
you're sending may be unclear or too vague. It
may even be negative.
10 Questions for Inventors
By Jeffrey Dobkin
Like it or not, at one point if you are serious about your invention - and
moving it forward - you need to answer a few questions. The good part: Don't
worry - you can change your answers at any time. Just rough it out for now.
1. Do you have a budget?
Nothing happens until you spend a little time, money... or both. So - What is
your time commitment, hours/week? What is your $$$ investment?
2. What are your goals?
If everything goes right, your goal happens. What are your objectives - what do
you want to accomplish? Start a business? Get rich? License your product?
Just have fun (because everything doesn't have to make money!) Have a few
products for you, your friends. Think about this - up front. Write it down.
P r o d u c