National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
June 15, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Who's Mailing What!
Is the world's biggest online resource of direct-mail winners.

The Who's Mailing What! Direct Mail Archive is a massive library of direct mail data and packages.

For over twenty years, the Who's Mailing What! Archive has been the leader in direct mail intelligence. Now online in a searchable database with direct mail package details and scanned images, the Who's Mailing What! Archive lets you see the mailing packages other companies have mailed in order to learn from their tests and direct mail controls! More direct mail intelligence... easy search capabilities... thousands of scanned images... all at your fingertips! more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

The Adjustable Cake Cutter

Awarded the Gold Medal in Taipei International Invention Exhibition, 2009

The Adjustable Cake Cutter's unique design allow you to adjust the size of the slice and the underneath swing bar provide extra support for you to easily cut and serve.

These unique features allow you to securely cut the entire slice without dropping it such as when using conventional utensils such as a knife.

Made with food grade plastic (PC) and easy to take apart for cleaning.
Available colors: White, Yellow, Light Blue and Pink
more info

D i r e c t   M a r k e t i n g   A d v i c e

Watch Your Word-of-Mouth
"Word-of-mouth marketing is always working; It just may not be working in your favor."
By Ivan Misner

You may be thinking: Since I'm not asking anybody to refer me, word-of-mouth marketing isn't something I need to concern myself with. If I provide good products or services and my customer service is up to par, I'll naturally get more customers by word-of-mouth. Why bother with plans and strategies? Why spend all that extra effort on getting referrals? I'm getting word-of-mouth every day, and it's not costing me any time or effort.

Yes, you're getting word-of-mouth every day. It just may not be the good kind. The message you're sending may be unclear or too vague. It may even be negative. full article
10 Questions for Inventors
By Jeffrey Dobkin

Like it or not, at one point if you are serious about your invention - and moving it forward - you need to answer a few questions. The good part: Don't worry - you can change your answers at any time. Just rough it out for now.

1. Do you have a budget?
Nothing happens until you spend a little time, money... or both. So - What is your time commitment, hours/week? What is your $$$ investment?

2. What are your goals?
If everything goes right, your goal happens. What are your objectives - what do you want to accomplish? Start a business? Get rich? License your product? Just have fun (because everything doesn't have to make money!) Have a few products for you, your friends. Think about this - up front. Write it down. full article

P r o d u c t s

Garden Guards
Scented Deterrent for
Garden Pests


Harness Coats
Protects Dogs Against
Inclement Weather

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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