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National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
June 8, 2010 |
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B o o k
R e p o r t |
 Writing
With Keywords
The #1 mistake
online marketers make is using the
same keywords, the same way, everywhere on
their websites!
While you may already be a good copywriter,
you might have a problem when it comes to
writing great SEO copy. (Two VERY different
things!)
If you shove
too many keywords in, the copy will sound
like a broken record. If you don't use
enough, you defeat the purpose.
If you already understand general
copywriting techniques, but want to know how
-- exactly -- to optimize your website with
keywords without making your copy sound
stiff or forced, this keyword optimization
report is for you.
more info |
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F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers |
 Odor-Z-Way
Odor-Z-Way! Remove
virtually any odor or stain with Odor-Z-Way.
Odor-Z-Way is the most powerful odor and stain
removal product on the market.
Odor-Z-Way specializes on all types of odor and
stain problems that are bothersome to you on a
daily basis. Along with odor removal, Odor-Z-Way
also has the capability to remove stains that
are fresh as well as stains that are all the way
up to 20 years old out of your carpet, clothing,
cement, hands, etc.
more info |
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D i r e c t
M a r k e t i n g A d v i c e |
10 Tips to Better
Pricing
Start Generating New Profits and Growth Tomorrow
Morning
Rafi Mohammed, Ph.D
Pricing is one of the most powerful - yet
underutilized - strategies available to
businesses. A McKinsey & Company study of the
Global 1200 found that if companies increased
prices by just 1%, and demand remained constant,
on average operating profits would increase by
11%. Using a 1% increase in price, some
companies would see even more growth in
percentage of profit: Sears, 155%; McKesson,
100%, Tyson, 81%, Land O'Lakes, 58%, Whirlpool,
35%. Just as important, price is a key attribute
that consumers consider before making a
purchase.
The following 10 pricing tips can reap higher
profits, generate growth, and better serve
customers by providing options.
full article |
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Marketing to Anyone
By Jeffrey Dobkin
One of my readers asked "How do I market a product?" Yea. It's just that
simple. And here's your simple answer: Invest time, money or energy. Or just
pick two. Or, maybe marketing is just that simple.
The first questions about marketing take into consideration if you are
marketing a product or a service, if it's local (geographic marketing) or
national; industrial, business to business; to a wide or narrow niche, or a
retail product through wholesalers or directly through retail stores to
consumers.
Also - how much does your product cost, what is the sales cycle, and is it
need-driven? Impulse? Or seasonal? Is price important? Then, is whatever you
are selling needed by everyone (marketing to everyone is difficult even with
a large budget) or just by a few (a great plan can be to market to a
narrowly targeted niche that you can identify and reach with a highly
focused campaign). For maximum effectiveness all these different
possibilities have different marketing campaign strategies.
The two most important questions I saved for last: What are your sales
goals? How much do you want to sell in terms of number of units or revenue
goals? And finally last but certainly not least, what's in the marketing
budget? You do have a budget, don't you?
full article |
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P r o d u c
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