National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
June 8, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Writing With Keywords

The #1 mistake online marketers make is using the
same keywords, the same way, everywhere on their websites!

While you may already be a good copywriter, you might have a problem when it comes to writing great SEO copy. (Two VERY different things!)

If you shove too many keywords in, the copy will sound like a broken record. If you don't use enough, you defeat the purpose.

If you already understand general copywriting techniques, but want to know how -- exactly -- to optimize your website with keywords without making your copy sound stiff or forced, this keyword optimization report is for you.

more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers


Odor-Z-Way! Remove virtually any odor or stain with Odor-Z-Way. Odor-Z-Way is the most powerful odor and stain removal product on the market.

Odor-Z-Way specializes on all types of odor and stain problems that are bothersome to you on a daily basis. Along with odor removal, Odor-Z-Way also has the capability to remove stains that are fresh as well as stains that are all the way up to 20 years old out of your carpet, clothing, cement, hands, etc. more info

D i r e c t   M a r k e t i n g   A d v i c e

10 Tips to Better Pricing
Start Generating New Profits and Growth Tomorrow Morning
Rafi Mohammed, Ph.D

Pricing is one of the most powerful - yet underutilized - strategies available to businesses. A McKinsey & Company study of the Global 1200 found that if companies increased prices by just 1%, and demand remained constant, on average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%, Tyson, 81%, Land O'Lakes, 58%, Whirlpool, 35%. Just as important, price is a key attribute that consumers consider before making a purchase.

The following 10 pricing tips can reap higher profits, generate growth, and better serve customers by providing options.  full article

Marketing to Anyone
By Jeffrey Dobkin

One of my readers asked "How do I market a product?" Yea. It's just that simple. And here's your simple answer: Invest time, money or energy. Or just pick two. Or, maybe marketing is just that simple.

The first questions about marketing take into consideration if you are marketing a product or a service, if it's local (geographic marketing) or national; industrial, business to business; to a wide or narrow niche, or a retail product through wholesalers or directly through retail stores to consumers.

Also - how much does your product cost, what is the sales cycle, and is it need-driven? Impulse? Or seasonal? Is price important? Then, is whatever you are selling needed by everyone (marketing to everyone is difficult even with a large budget) or just by a few (a great plan can be to market to a narrowly targeted niche that you can identify and reach with a highly focused campaign). For maximum effectiveness all these different possibilities have different marketing campaign strategies.

The two most important questions I saved for last: What are your sales goals? How much do you want to sell in terms of number of units or revenue goals? And finally last but certainly not least, what's in the marketing budget? You do have a budget, don't you? full article

P r o d u c t s

Ancient Recipe Vinegars
From Celebrity Chef Alan Coxon -
The Food Archaeologist

Produce Freshies
Doubles the Life of Fruits,
Vegetables, and Cut Flowers

Sport and Athletic
Water Bottles

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

Direct Marketing Events
Direct Marketing Vendors
Direct Marketing Newswire
Local Direct Marketing Groups
(C) 2010 National Mail Order Association