National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
June 1, 2010
B o o k
R e p o r t
How Can Inside
Direct Mail Help You?
DIRECT MAIL is the most comprehensive
publication for the direct mail industry.
With Inside Direct Mail, you'll learn what’s
in the mail, what’s working and what’s
not—and most importantly, HOW TO IMPROVE
YOUR RESPONSE. And you’ll read the latest on
offers, lists, testing, copywriting, design,
customer retention and more.
in Inside Direct Mail cover all market
sectors—from nonprofit to publishing,
financial services, retail (including
business-to-business, insurance and travel.
If you’re mailing it, we cover it. Every
month, Inside Direct Mail gives subscribers
the true insider’s picture of what’s
powerful and unprecedented in direct mail.
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
MATE PLATINUM XL
Nose & Ear Hair Trimmer
In 2008, Amazon.com, the world’s largest online
retailer, named their top selling products. The
Platinum XL was their Best Selling personal care
product, outselling over 2,500,000 other
products in the category.
The Groom Mate Platinum XL … Is Made In America,
Is Built To Last Forever, Is Solid Stainless
Steel, Works Without Batteries, Fits in The Palm
of Your Hand, Is Backed By A Lifetime Guarantee.
We have been in
business 19 years and we have supplied millions
of Groom Mates to consumers worldwide. We now
offer you the opportunity to profit by
distributing Groom Mates to your customers.
D i r e c t
M a r k e t i n g A d v i c e
Who's qualified to speak for you?
Make sure those who represent your product or service know about them.
By Marc Gordon
Many forward thinking companies know the value and importance of offering a
strong warranty on their products and services. They understand that
customers who feel confident in the company's desire to back up their
products will be more likely to purchase from them.
But for many manufacturers, it is not always possible to have direct contact
with the people who purchase their products. This is especially true for
companies who's products are sold through retailers.
The Myth of Search Engine Optimization
And how to REALLY get on the First Page of Google - by Lunchtime.
by Jeffrey Dobkin
It was a dark night, as most are. On the 12th of January, my internet
connection on the phone said to meet him at the Apollo Diner, a greezy spoon
in the Vietnamese section of the Italian neighborhood in the French quarter.
"Sit at the table closest to the bathroom in the back." he said flatly. I
could only suspect... he had a bladder problem.
I followed his instructions taking the table closest to the unkempt brown
stained mahogany doors marked "His" "Hers" and "Unsure," of which I was a
bit unsure about myself. Which is unusual, as I am unusually sure about
myself; most of the time, to be sure. But this time, I wasn't so sure.
He said on the phone to bring "Three Large," and
he would get me onto the first page of Google.
P r o d u c