National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
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May 25, 2010
B o o k
R e p o r t
to Write Successful Pay-Per-Click (PPC) Ads
of Your Entire Online Campaign Hinges on how
Effective Your PPC Copywriting Is!
Almost all online advertising revolves
around a two-step strategy. The first step
is creating short PPC ads that grabs a
person's attention and makes them want to
know more so they click on this ad to get
the full story. If you can't get them to
click on these first ads, nothing else you
do will matter.
it's easy, it can save you tons of time!
Whether you're writing PPC copy for the
first time or you've cranked out hundreds of
AdWords ads over the last month, you'll get
new ideas, direction and insights that can
help improve your click-through rates.
Stop struggling and learn the proven method
for writing PPC ads that can save you money
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
selling the best music training and educational
First time being offered to catalogers and
other direct marketers only through the NMOA.
For over 20 years Hudson Music has been creating
award winning music training videos, DVD's and
books. With a stable of over 120 SKU's
there is plenty of opportunity for marketers.
Customers buy over and over again.
Your customers will enjoy a very direct benefit
of either learning to play an instrument from
scratch or to learn to become a more
Some of the beginning music titles include:
Fender Presents, Getting Started on Electric
Guitar and Getting Started on Acoustic Guitar.
Getting Started on Drums, Snare Drum Basics,
Groove Essentials, Classic Jazz Drummers, and so
Low minimum orders, drop shipping available
after opening order.
D i r e c t
M a r k e t i n g A d v i c e
10 Rules of STICK
from "Steel Wool on a Stick" my hobby on steroids
By Jeff Block
Do you want to create your own business, doing what you love?
So, you wanna be an entrepreneur? Are you nuts? It helps if you are!
To succeed you need to get on the STICK!
1. STICK to what you know. Most entrepreneurial successes grow from
what the person is already doing, possibly by someone who is already an
expert in their field. If you want to turn your hobby into a business, the
first thing to do is...practice...practice, practice, practice. Become the best
at what you do, #1 in your field! Become the big STICK of your niche market!
Marketing with a Vision
Getting extraordinary results from common marketing tools
By Marc Gordon
On the surface, being able to attract more clients and sell more products
than your competitors could be viewed as just offering a wider selection of
products at better prices. However when you examine the marketing programs
of successful businesses, it becomes apparent price is not always the
So what exactly is marketing? Most people tend to think of Yellow Page ads,
mailings, and outdoor signage. But as of right now, I want you to think of
marketing as this: Marketing is the simple act of communicating, directly or
indirectly, with your current or potential market in a way that builds on
and reinforces your, or your company's, distinct qualities.
P r o d u c