National Mail Order Association
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NMOA Network Newsletter for
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May 25, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

How to Write Successful Pay-Per-Click (PPC) Ads

The Success of Your Entire Online Campaign Hinges on how Effective Your PPC Copywriting Is!

Almost all online advertising revolves around a two-step strategy. The first step is creating short PPC ads that grabs a person's attention and makes them want to know more so they click on this ad to get the full story. If you can't get them to click on these first ads, nothing else you do will matter.

It's fast, it's easy, it can save you tons of time!

Whether you're writing PPC copy for the first time or you've cranked out hundreds of AdWords ads over the last month, you'll get new ideas, direction and insights that can help improve your click-through rates.

Stop struggling and learn the proven method for writing PPC ads that can save you money starting today!

more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Start selling the best music training and educational products available.
First time being offered to catalogers and other direct marketers only through the NMOA.

For over 20 years Hudson Music has been creating award winning music training videos, DVD's and books. With a stable of over 120 SKU's there is plenty of opportunity for marketers. Customers buy over and over again.

Your customers will enjoy a very direct benefit of either learning to play an instrument from scratch or to learn to become a more accomplished musician.

Some of the beginning music titles include: Fender Presents, Getting Started on Electric Guitar and Getting Started on Acoustic Guitar. Getting Started on Drums, Snare Drum Basics, Groove Essentials, Classic Jazz Drummers, and so much more.

Low minimum orders, drop shipping available after opening order.

more info

D i r e c t   M a r k e t i n g   A d v i c e

10 Rules of STICK
from "Steel Wool on a Stick" my hobby on steroids
By Jeff Block

Do you want to create your own business, doing what you love?
So, you wanna be an entrepreneur? Are you nuts? It helps if you are!

To succeed you need to get on the STICK!

1. STICK to what you know. Most entrepreneurial successes grow from what the person is already doing, possibly by someone who is already an expert in their field. If you want to turn your hobby into a business, the first thing to do is...practice...practice, practice, practice. Become the best at what you do, #1 in your field! Become the big STICK of your niche market! full article
Marketing with a Vision
Getting extraordinary results from common marketing tools
By Marc Gordon

On the surface, being able to attract more clients and sell more products than your competitors could be viewed as just offering a wider selection of products at better prices. However when you examine the marketing programs of successful businesses, it becomes apparent price is not always the biggest factor.

So what exactly is marketing? Most people tend to think of Yellow Page ads, mailings, and outdoor signage. But as of right now, I want you to think of marketing as this: Marketing is the simple act of communicating, directly or indirectly, with your current or potential market in a way that builds on and reinforces your, or your company's, distinct qualities. full article

P r o d u c t s

Novelty Products
The Ultimate Collection
of Cool Oddball Stuff

Sliding Closet Door Repair
EZ Nail-On Door Guide for the
DIY Hardware Market

Replacement Sleeper Sofa
and RV Mattresses

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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