National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
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May 12, 2010
B o o k
R e p o r t
A collection of
author Jeffrey Dobkin's articles on
marketing, direct marketing and... humor.
Kind of strange for a marketing book but
then, this isn't a typical marketing book.
In his own ultra-smooth conversational style
of writing, the well-seasoned marketer makes
sure this book is a reference tool that
belongs in every business library.
easy-to-read mix with a plethora of new
ideas in addition to thoroughly-tested
traditional direct marketing standards. This
combination makes for one of the most
practical - and best reading - direct
marketing books ever.
independent articles gives the reader a
chance to jump in anywhere and read a single
article of interest, or start at the
beginning and learn the techniques and
tactics of real world hard-working technical
marketing wizardry. Buy this book once - use
the ideas forever.
F e a t u r e d
P r o d u c t
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D i r e c t
M a r k e t i n g A d v i c e
The Real Cost of Free Stuff
Why doing something for free can cost you more than just your time.
By Marc Gordon
At one time or another we have all been inclined to toss a freebie into the
list of products or services that a customer has agreed to purchase. It's
seems so easy that sometimes we don't even think about it.
For many businesses, giving free "stuff" is a common part of their daily
business routine. Whether it's as a bargaining tool to close the sale, a
goodwill gesture, or just because they can't be bothered rewriting the
invoice, free stuff almost becomes a normal part of doing business.
And while every customer loves to get additional products or services thrown
in at no charge, the fact is that most of the time they do not actually
appreciate them. It's true. As much as your customers may thank you for the
extra time you've taken to complete a job or the extra item you included in
the order, because they did not actually pay for them, they place no real
value on them.
Postcards - 7 tips for more successful postcard
4 Article Series on Postcard Marketing - article
3 of 4
By Jeffrey Dobkin
This is the third in the four article series by
Jeffrey Dobkin on creating effective direct mail
marketing campaigns with post cards. This
article continues with 7 more new ways to
increase response from mailing post cards.
1. When you offer a FREE booklet in your post
card, make sure Your Booklet Title is Fantastic.
The booklet title is where "good" just isn't
good enough. Your booklet titles need to be
- 12 Ways to Lower Your Insurance Premiums.
- How to Stop Your Roof Leak by Friday!
- 10 Things to Check before Calling a Tow Truck.
Make sure your booklet title - way beyond a
shadow of a doubt - will drive every reader to
P r o d u c