National Mail Order Association
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May 12, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Direct Marketing Strategies

A collection of author Jeffrey Dobkin's articles on marketing, direct marketing and... humor. Kind of strange for a marketing book but then, this isn't a typical marketing book.

In his own ultra-smooth conversational style of writing, the well-seasoned marketer makes sure this book is a reference tool that belongs in every business library.

It's an easy-to-read mix with a plethora of new ideas in addition to thoroughly-tested traditional direct marketing standards. This combination makes for one of the most practical - and best reading - direct marketing books ever.

Over 30 independent articles gives the reader a chance to jump in anywhere and read a single article of interest, or start at the beginning and learn the techniques and tactics of real world hard-working technical marketing wizardry. Buy this book once - use the ideas forever. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Personal Oil Paintings

Become a reseller of one-of-a-kind customized hand painted oil portraits to the consumer.

Customers submit a photograph, which can be anything from a person, pet, landscape, car or most prized possession and our artists recreate it on a canvas. Our master artists use quality oil paints and have been specially trained in order to paint the finest of details. We specialize in painting with oil paints as they are designed for maximum durability, longevity and vibrantly show colors giving a truly rich look to the final masterpiece. Drop Shipping Available.  more info

D i r e c t   M a r k e t i n g   A d v i c e

The Real Cost of Free Stuff
Why doing something for free can cost you more than just your time.
By Marc Gordon

At one time or another we have all been inclined to toss a freebie into the list of products or services that a customer has agreed to purchase. It's seems so easy that sometimes we don't even think about it.
For many businesses, giving free "stuff" is a common part of their daily business routine. Whether it's as a bargaining tool to close the sale, a goodwill gesture, or just because they can't be bothered rewriting the invoice, free stuff almost becomes a normal part of doing business.

And while every customer loves to get additional products or services thrown in at no charge, the fact is that most of the time they do not actually appreciate them. It's true. As much as your customers may thank you for the extra time you've taken to complete a job or the extra item you included in the order, because they did not actually pay for them, they place no real value on them. full article
Direct Mail Postcards - 7 tips for more successful postcard campaigns
4 Article Series on Postcard Marketing - article 3 of 4
By Jeffrey Dobkin

This is the third in the four article series by Jeffrey Dobkin on creating effective direct mail marketing campaigns with post cards. This article continues with 7 more new ways to increase response from mailing post cards.

1. When you offer a FREE booklet in your post card, make sure Your Booklet Title is Fantastic.
The booklet title is where "good" just isn't good enough. Your booklet titles need to be spectacular.
- 12 Ways to Lower Your Insurance Premiums.
- How to Stop Your Roof Leak by Friday!
- 10 Things to Check before Calling a Tow Truck.
Make sure your booklet title - way beyond a shadow of a doubt - will drive every reader to call. full article

P r o d u c t s


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