National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
May 4, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Entrepreneur and New Business Package

Start or build your business on the right foot with professional help from the NMOA. If you are thinking about starting a small or home business, or are already in the process of starting a new business, this NMOA Business Start up Package is for you.

Education and information are the most important factors to success in any business endeavor. We cannot guarantee success but we can guarantee that you can save thousands of dollars and maybe years of time by getting off to an educated start.

Starting any direct marketing or small business without the proper know-how and contacts can be disastrous. It’s hard enough when you know what you’re doing. Information and education are paramount.

Get in on the fantastic money making opportunities direct marketing has to offer right now…and in the future…by learning all the things this business start-up package provides you for your business success.
more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Potty Rock - Potty Train Your Puppy

 When you want to potty train a puppy, this dog trainer can be "mans best friend" as well as your pooch.

 This K-9 potty training device will significantly reduce the time it takes to house train a dog as well as an older outdoor canine. Imagine ... no more waiting 10 to 15 minutes for your canine friend to find that "magic spot" while you are house training your dog.

Your pet will adapt quickly to using one area of lawn. Eliminate those ugly urine stains in your yard that other pet owners only wish they didn't have to put up with. 

The Potty Rock is cast with a built in fragrance that is almost irresistible to canines, and makes potty training your dog a quick efficient process. The fragrance of this training device will not wash away in rain or deteriorate quickly in sunshine or inclement weather. more info

D i r e c t   M a r k e t i n g   A d v i c e

Succeeding in Established Markets
Starting last doesn't mean you can't finish first
By Marc Gordon

During tough economic times, one statistic that rarely gets mentioned is the number of new businesses being registered. Of course when you think about it, it should come a no surprise.

As more people are offered incentive packages to take early retirement or accept a severance package as a result of company downsizing, many of them are find themselves with no job, but not ready to end their working careers. With a one time influx of cash, they are ready to make the jump into self employment.

While starting a business can be as easy as registering a name and opening a bank account, the real test comes in being able to survive and thrive in a market place already occupied by established companies.

One of the most often asked questions I hear is how to enter a market dominated by a couple of big players. New business owners are overwhelmed at the notion of being able to compete with known names and brands who have had years to solidify their market position through strong marketing and market recognition. full article
Postcard Direct Mail Marketing - 5 ways to Increase Postcard Response
4 Article Series on Postcard Marketing - article 2 of 4
By Jeffrey Dobkin

Post cards are one of the easiest direct mail marketing campaigns to create. No folding, stuffing, sealing, stapling, affixing - just print, address and go. Postcard postage is cheap compared to the rest of direct mail, and delivery is fast because mailing first class can cost the same as bulk mail when post cards are bar coded and mailed in zip sequence.

In this, the second of four articles in this series by Jeffrey Dobkin on creating highly responsive post cards, we discuss how to design and write postcards specifically to make your phone ring with maximum calls, maximum response.

Here are the first 5 ways to make your post card direct mail marketing campaign even more effective by increasing your response rate. full article

P r o d u c t s


ECOspose
The Solution for
Unused Pill Disposal

Odor-Z-Way
Removes Pet Odors
and Stains

Oscarnet
Garbage and Trash Can
Security for Animals

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Phone: 612-788-1673
Email:  newsroom@nmoamembers.org

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