National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
April 27, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

2010 Edition of Who's Charging What! - 100% Updated!

Who's Charging What! - is your Guide to Direct Marketing Creative Services that gives you complete facts on more than 150 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter.

With Who's Charging What! you'll find the most important details you're looking for, including:
Who they are - background, yrs in business, awards, articles and books written. Their specialties - areas of expertise, preferred formats.
Who they work for - a listing of major clients.
How they work - lead time required and payment schedule.
What they charge - benchmark fees for their work.
more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Athletic Measurement Device

The Ripxx Personal Measurement Device is like a blackbox for athletes. Strap the device to your body and turn it on. It will record data on your movements as you run, ride, ski, snowboard, skate or do anything that gets you moving.

The Ripxx software will then download and interpret the data, letting you save, share, compare and improve your performance. The Ripxx is currently being used by Olympic athletes in five sports with more on the way.

It has been reviewed by Gizmodo.com, Engadget.com, Popular Science Magazine, The Gadget Guy and many others. It is listed in the Ski Racing 2009-2010 gift guide. more info

D i r e c t   M a r k e t i n g   A d v i c e

Fresh Content is the New King
How to Leverage Your Blog to Attract New Prospects and Grow Your Business
By Ford Saeks

You might have heard the saying "Content is King." This idea is now updated, because fresh content is the new king. According to Technorati's State of the Blogosphere series, more than 900,000 blog posts are posted every 24 hours. By posting this fresh content, bloggers are able to add timely and valuable content for their readers, while at the same time increasing traffic to their site, building relationships and establishing themselves as the expert in their fields.

There are more than 200 million active blogs out there and three fourths of the people who use the Internet read blogs. So what's all of the hype about BLOGS and why should you care? full article
Postcard Marketing - Top 5 goals of direct mail postcards
4 Article Series on Postcard Marketing - article 1 of 4
By Jeffrey Dobkin

Here's why I like postcard marketing campaigns. Short crisp and to the point, direct mail postcards are one of the fastest and lowest cost ways to make your phone ring. This is the first of 4 articles on how to make your post card marketing campaign get more phone calls and generate more response.

Post cards are not necessarily a good marketing campaign for the straight-up, out-and-out closing of a sale, but if created correctly direct mail post cards can be great for pre-selling products and services, building brand awareness, and creating customer loyalty. And of course, I saved the best for last: post cards are the most efficient and excellent direct mail advertising vehicles for generating phone calls. full article

P r o d u c t s


Personal Oil Paintings
Authentic Oil Paintings
from Photos

Novelty Products
The Ultimate Collection of
Cool Oddball Stuff

Ancient Recipe Vinegars
From European Celebrity Chef
and Food Archaeologist - Alan Coxon

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