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National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
April 27, 2010 |
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B o o k
R e p o r t |
2010 Edition
of Who's Charging What! - 100% Updated!
Who's Charging What! - is your Guide to
Direct Marketing Creative Services that
gives you complete facts on more than 150 of
the top copywriters, agencies, designers,
and consultants, providing you with the
critical information you need to make
decisions when looking for a copywriter.
With Who's
Charging What! you'll find the most
important details you're looking for,
including:
Who they are - background, yrs in business,
awards, articles and books written. Their
specialties - areas of expertise, preferred
formats.
Who they work for - a listing of major
clients.
How they work - lead time required and
payment schedule.
What they charge - benchmark fees for their
work.
more info |
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F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers |
Athletic
Measurement Device
The Ripxx
Personal Measurement Device is like a blackbox
for athletes. Strap the device to your body and
turn it on. It will record data on your
movements as you run, ride, ski, snowboard,
skate or do anything that gets you moving.
The Ripxx
software will then download and interpret the
data, letting you save, share, compare and
improve your performance. The Ripxx is currently
being used by Olympic athletes in five sports
with more on the way.
It has been
reviewed by Gizmodo.com, Engadget.com, Popular
Science Magazine, The Gadget Guy and many
others. It is listed in the Ski Racing 2009-2010
gift guide.
more info |
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D i r e c t
M a r k e t i n g A d v i c e |
Fresh Content is
the New King
How to Leverage Your Blog to Attract New
Prospects and Grow Your Business
By Ford Saeks
You might have heard the saying "Content is
King." This idea is now updated, because fresh
content is the new king. According to
Technorati's State of the Blogosphere series,
more than 900,000 blog posts are posted every 24
hours. By posting this fresh content, bloggers
are able to add timely and valuable content for
their readers, while at the same time increasing
traffic to their site, building relationships
and establishing themselves as the expert in
their fields.
There are more than 200 million active blogs out
there and three fourths of the people who use
the Internet read blogs. So what's all of the
hype about BLOGS and why should you care?
full article |
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Postcard
Marketing - Top 5 goals of direct mail postcards
4 Article Series on Postcard Marketing - article
1 of 4
By Jeffrey Dobkin
Here's why I like postcard marketing campaigns.
Short crisp and to the point, direct mail
postcards are one of the fastest and lowest cost
ways to make your phone ring. This is the first
of 4 articles on how to make your post card
marketing campaign get more phone calls and
generate more response.
Post cards are not necessarily a good marketing
campaign for the straight-up, out-and-out
closing of a sale, but if created correctly
direct mail post cards can be great for
pre-selling products and services, building
brand awareness, and creating customer loyalty.
And of course, I saved the best for last: post
cards are the most efficient and excellent
direct mail advertising vehicles for generating
phone calls.
full article |
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P r o d u c
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