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National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
April 20, 2010 |
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B o o k
R e p o r t |
 The
Catalog Strategist's Toolkit
Here it is at
your fingertips and at your keyboard- all
the forms, charts, checklists, and
spreadsheets - everything you will need to
start a new catalog or manage an existing
catalog more profitably. All the areas are
covered - from creative to production to
merchandising to managing to testing and
measurement. And it's by Katie Muldoon, one
of the leading catalog experts of the past
thirty years.
FREE CD of Forms! Book includes postcard to
send for a free CD of useful forms.
more info |
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F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers |
 HookPin
Easy to Use Wall Hook
When it comes to getting organized in the home
or work place HookPin wall hooks is the answer.
Where ever you need a quick hanging solution
HookPin wall hooks will be there to make it
simple and easy. It takes 1 second to install a
HookPin wall hook (leaves small pinhole) and it
will hold up to 2 pounds on wall securely.
No
tools needed, no tapes to fuss with, and no wait
time to hang item.
- 100% Made in the USA
- Built to last with high quality materials
- Easy to install - Just push in wall
more info |
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D i r e c t
M a r k e t i n g A d v i c e |
The Dos and
Don'ts of Social Media Marketing
By Pam Lontos
If you haven't gotten on the Social Media
Marketing (SMM) bandwagon yet because you think
it's just a fad with no real bottom line
benefit, think again. One professional speaker
has been using SMM for less than six months and
has received two book contracts with mainstream
publishers, has contracted four full-fee
speaking engagements, has secured a keynote for
a large international convention, has been
contracted for a monthly column in a large
distribution magazine, has received a consulting
deal in a new niche market, and has contracted
with two foreign governments for consulting
services... all because of social media
marketing.
"But that's just a fluke," you may say. Not
so... the fact is for those who do SMM
regularly, these kind of results are more common
than you'd think!
If you're ready to receive some serious benefits
from your SMM campaign, adhere to the following
dos and don'ts.
full article |
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The Bull's-Eye
Keeps Moving!
Does your target market really exist? And if so,
is it worth the effort?
By Marc Gordon
One of the first steps in developing any
marketing campaign is to decide who you want to
market to. This is commonly defined to as your
target market and is essentially a profile of
your ideal customer. Taking into account such
demographics as age, gender, income, and
location, a plan is developed to reach that
specific group by appealing to their unique
wants and needs. In theory, a business that is
able to clearly communicate its ability to
satisfy the needs of a specific market will be
more successful than a business that isn't.
And this is where some business owners, and even
some marketers, can lose site of the big
picture. While trying to market to everyone is
generally accepted as not a very successful
strategy, on the same token, trying to market to
a very defined group may also result in less
than desired results.
The first thing you need to do is come to terms
that, unless you're an industry specific seller,
there's a pretty good chance that your target
market is a moving bulls-eye you will never be
able to hit head on. This is especially true for
consumer based products and services.
full article |
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P r o d u c
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