National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
April 20, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

The Catalog Strategist's Toolkit

Here it is at your fingertips and at your keyboard- all the forms, charts, checklists, and spreadsheets - everything you will need to start a new catalog or manage an existing catalog more profitably. All the areas are covered - from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.

FREE CD of Forms! Book includes postcard to send for a free CD of useful forms.
more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

HookPin Easy to Use Wall Hook

When it comes to getting organized in the home or work place HookPin wall hooks is the answer. Where ever you need a quick hanging solution

HookPin wall hooks will be there to make it simple and easy. It takes 1 second to install a HookPin wall hook (leaves small pinhole) and it will hold up to 2 pounds on wall securely.

No tools needed, no tapes to fuss with, and no wait time to hang item.
- 100% Made in the USA
- Built to last with high quality materials
- Easy to install - Just push in wall


more info

D i r e c t   M a r k e t i n g   A d v i c e

The Dos and Don'ts of Social Media Marketing
By Pam Lontos

If you haven't gotten on the Social Media Marketing (SMM) bandwagon yet because you think it's just a fad with no real bottom line benefit, think again. One professional speaker has been using SMM for less than six months and has received two book contracts with mainstream publishers, has contracted four full-fee speaking engagements, has secured a keynote for a large international convention, has been contracted for a monthly column in a large distribution magazine, has received a consulting deal in a new niche market, and has contracted with two foreign governments for consulting services... all because of social media marketing.

"But that's just a fluke," you may say. Not so... the fact is for those who do SMM regularly, these kind of results are more common than you'd think!

If you're ready to receive some serious benefits from your SMM campaign, adhere to the following dos and don'ts. full article
The Bull's-Eye Keeps Moving!
Does your target market really exist? And if so, is it worth the effort?
By Marc Gordon

One of the first steps in developing any marketing campaign is to decide who you want to market to. This is commonly defined to as your target market and is essentially a profile of your ideal customer. Taking into account such demographics as age, gender, income, and location, a plan is developed to reach that specific group by appealing to their unique wants and needs. In theory, a business that is able to clearly communicate its ability to satisfy the needs of a specific market will be more successful than a business that isn't.

And this is where some business owners, and even some marketers, can lose site of the big picture. While trying to market to everyone is generally accepted as not a very successful strategy, on the same token, trying to market to a very defined group may also result in less than desired results.

The first thing you need to do is come to terms that, unless you're an industry specific seller, there's a pretty good chance that your target market is a moving bulls-eye you will never be able to hit head on. This is especially true for consumer based products and services. full article

P r o d u c t s


Garden Guards
Scented Device
Deters Garden Pests

Herbally Pure
High Potency
Liquid Multi-Vitamins

Harness Coats for Dogs
Dozens of Styles covering
Four Distinct Functions

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