National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
April 6, 2010
B o o k
R e p o r t
Directory of Major Mailers and What They Mail
100% Updated 2010 Edition
until April 15th! Check out the savings
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Now in its 23rd year, the Directory of Major
Mailers & What They Mail takes you into the
epicenter of direct marketing - proprietary
information not available from any other
source at any price.
Whether you're a supplier of direct mail
services looking for clients, a direct mail
marketer looking for new ideas or a direct
marketer seeking a new position, the
Directory of Major Mailers and What They
Mail can provide you with the information
you need to succeed! 2010 Edition of Major
Mailers is your insider's guide to the
companies spending over $50 billion in
direct mail efforts.
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Ancient Recipe Vinaigres
NMOA is excited to bring you this rare
opportunity to be the first direct marketer
in the United States to sell these totally
unique and multi award winning cooking
European Celebrity Chef
Alan Coxon "The Food Archaeologist!" is the
creator of these 15th century Mediaeval Old
English Ale-Gar, Roman and Ancient Greek
Vinaigres. These vinaigres are selling all over
Europe and Japan are sure to be a big hit with
food lovers all over the USA and Canada.
This is the first time offering in the USA and
ready for a top notch direct marketing company
to introduce these wonderful products to the
American Public. Alan is available to come to
the USA and demonstrate recipes and how to use
these premium vinaigres in your stores or on
your television show.
D i r e c t
M a r k e t i n g A d v i c e
Social Networks That Boost Your Business
By Daniel Burrus
Most people are familiar with the term "Web 2.0," which refers to a second
generation of web development and design that focuses on fostering social
networking via the web. Innovative companies are beginning to embrace Web
2.0 as a way to enhance communication, information sharing, and
collaboration, thereby allowing them to work smarter rather than harder.
The business use of Web 2.0 represents a new trend called "Business 2.0."
Aside from being the name of a defunct magazine, Business 2.0 is about using
the new web-based social networking applications (many of which were
originally created for personal use) in a way that fosters teamwork,
customer touches, and internal and external collaboration in a low-cost
Unfortunately, many businesses feel that Web 2.0 and social networking are
for the younger generation and a waste of time when used by employees.
However, once you understand the power of these applications and how to use
them in your company, you'll quickly find that they can be invaluable tools
to boost your bottom line.
Following is an overview of the best Business 2.0 tools.
Negotiation Checklist to Ensure a Successful Outcome
By Mark Hunter
1. Never negotiate with anyone who is not qualified to negotiate. If in
doubt, ask your contact how they've handled a similar type of negotiating in
the past. Listen for names, dates and other details that will provide clues
as to their level of responsibility.
2. Never put things into writing unless you're prepared to live with them.
Once an item is put into writing, it becomes an anchor either for you or the
customer. This is especially critical when negotiating with a professional
buyer who will use anything put into writing as leverage.
P r o d u c