National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
March 16, 2009
B o o k
R e p o r t
the Art of Writing Copy - What are
you planning to write?
YOU HAVE IT ALL
RIGHT HERE - everything you need to write more
powerful, more profitable copy. It's the
Master Work by the world's master
If you have
any interest in the power of the written
word, or any control over what those words
are supposed to accomplish, you're about to
choose the right book.
Gordon Lewis, internationally recognized as
the number-one copywriter in the world, has
made this book his magnum opus.
It's all here
for you in simple, straightforward language.
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Never Lose Your Car Again!
The Auto-Finder is a hand-held pointer
indicating the direction of your parked vehicle
from up to 1/2 mile away! Avoid the frustration
and embarrassment associated with "misplacing"
you car in a parking lot.
We've all done it - failed to recall exactly
where we parked our car. Was it on the red or
green floor of the parking garage? Outside which
entrance of the department store? This
Auto-Finder is a discreet, small, handheld
pointer that fits on your keychain, yet is
powerful enough to indicate the direction of
your vehicle from up to 1/2 mile away - even in a
multilevel parking garage.
D i r e c t
M a r k e t i n g A d v i c e
How to Overcome
By Ron Koss
Here's a question to consider if you're
contemplating starting a business. What would be
worse: never leaping into an idea you're
passionate about because you're afraid to fail,
or leaping into that idea with all you've got,
yet still possibly having to face failure?
What is failure? I had to confront this question
unexpectedly when my twin brother, Arnie, drove
into the Ronald McDonald House parking lot
(1984) where my wife and I were co-managers, and
announced, "I've decided to do the organic
baby-food business. We've talked about it for
years. It's still a great idea. No one else has
done it. Why not us? I'm doing it with you or
without you." And then he drove away leaving me
The New Way to Manage Your Employees - Time
clocks and yearly reviews are a thing of the past
By Steve Fretzin
Your employees are the key to your success. Without a talented, hard-working
staff, your business will flounder and eventually fail. However, it isn't
enough to just hire the right person. You also have to set benchmarks for
success and monitor your team effectively in order to make sure that your
business is functioning at its highest level.
A behavioral employment agreement can help to ensure that both you and your
staff are happy and productive. Behavioral employment agreement have gained
popularity in recent years, as managers are looking for way to clearly and
concisely lay out their expectations for employees.
P r o d u c