National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
February 23, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Open Me Now - Direct Mail Envelopes That Work... and Those That Don't!

Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion pieces of perfectly good direct mail pieces are tossed into the wastebasket without ever getting opened.

Why? Because whoever designed their envelopes didn't know how to get them to say "Open Me Now!" more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Slice of Heaven Sofa Mattress
by Plushbeds

This product is aimed at the millions of Sleeper Sofas out there that need a new or better mattress in them. Get in on this market today.

The product is the Slice of Heaven sofa mattress. It comes in 2 different materials; premium memory foam or all natural latex. Both models come in 6 different sizes, and are designed to fit into all sleeper sofas.

Drop Shipping Available
more info

D i r e c t   M a r k e t i n g   A d v i c e

THE RELEVANCY REQUIREMENT - How Customers are Demanding Precision Marketing
By Sandra Zoratti

Consumers, increasingly aware in this economy of where they spend their money, are looking for greater value as "payment" for their business and for their loyalty. They want to be embraced and known by the business they patronize. They don't want meaningless personalization that only goes so far as to stick their name at the top of a mail merged letter. They want companies to gaze into a crystal ball and know, based on their past behavior, what message will mean the most, and when.

Consumers are keenly aware that they have the power to disconnect, often using the opportunity to opt-out, even when they may have originally opted-in. full article

Why do people fail?
By Jim Straw

There has been much written, and said, about why and how people succeed. The contention being that, in order to succeed, you must learn, and then apply, the principles and techniques used by others who have gained success.

But, knowing the principles and techniques used by others who have gained success doesn't qualify a person to succeed. If it did, all of those who have read and studied the various, and many, books, booklets, plans, and programs on the subject of SUCCESS would, by virtue of their knowledge thereof, be successful.

Statistically, 98% of the people in this country never reach a level of anything more than sustained mediocrity; only 2% ever really achieve success. - WHY? full article

P r o d u c t s

The Solution
for Unused Pills

Green Strainee
Disposable Drain Strainers
made from Corn Starch
Tiger Trends
Work Clothing
for Tradesmen and Handymen

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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