National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
February 23, 2010
B o o k
R e p o r t
Me Now - Direct Mail Envelopes That Work...
and Those That Don't!
convincing that the old saying "You don't
get a second chance to make a first
impression" is still true? The evidence is
as near as your mailbox. Every year, more
than half a billion pieces of perfectly good
direct mail pieces are tossed into the
wastebasket without ever getting opened.
Why? Because whoever designed their
envelopes didn't know how to get them to say
"Open Me Now!"
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
of Heaven Sofa Mattress
This product is aimed at the millions of Sleeper
Sofas out there that need a new or better
mattress in them. Get in on this market today.
The product is the Slice of Heaven sofa
mattress. It comes in 2 different materials;
premium memory foam or all natural latex. Both
models come in 6 different sizes, and are
designed to fit into all sleeper sofas.
Drop Shipping Available
D i r e c t
M a r k e t i n g A d v i c e
THE RELEVANCY REQUIREMENT - How Customers are
Demanding Precision Marketing
By Sandra Zoratti
Consumers, increasingly aware in this economy of where they spend their
money, are looking for greater value as "payment" for their business and for
their loyalty. They want to be embraced and known by the business they
patronize. They don't want meaningless personalization that only goes so far
as to stick their name at the top of a mail merged letter. They want
companies to gaze into a crystal ball and know, based on their past
behavior, what message will mean the most, and when.
Consumers are keenly aware that they have the
power to disconnect, often using the opportunity
to opt-out, even when they may have originally
Why do people fail?
By Jim Straw
There has been much written, and said, about why
and how people succeed. The contention being that, in order to succeed, you
must learn, and then apply, the principles and techniques used by others who
have gained success.
But, knowing the principles and techniques used by others who have gained
success doesn't qualify a person to succeed. If it did, all of those who
have read and studied the various, and many, books, booklets, plans, and
programs on the subject of SUCCESS would, by virtue of their knowledge
thereof, be successful.
Statistically, 98% of the people in this country never reach a level of
anything more than sustained mediocrity; only 2% ever really achieve
success. - WHY?
P r o d u c