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National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
February 4, 2010 |
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B o o k
R e p o r t |
 Just
Released this week!
The '2010' Statistical Fact Book
Get answers to your most pressing questions
in this powerful collection of DMA's most
frequently requested data, statistics,
benchmarks, projections, and analysis in one
easy-to-read resource. This brand-new
edition includes expanded coverage of
evolving digital media, including mobile,
search engine marketing, social media, and
more. We've pulled data from over 75 leading
research sources to bring you 12 chapters
and more than 300 charts with clear,
actionable information relating to all
aspects of direct marketing. Hone your
strategy, plan campaigns, justify the
budget, and produce winning results.
more info |
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F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers |
All purpose pair
of LED Lighted Gloves
Great for
hunters, hikers, campers, and backpackers who
want to make every ounce of weight count. These
do double duty in all seasons -- be it summer,
winter, fall or spring.
This is an
innovative application of LEDs. Two LED lights
are mounted in the knuckle area on the outside
of each hunting glove. This puts the light where
you need it most --right on your task area.
Double duty --your glove and your flashlight.
The pair weighs just 4.6 ounces. Looks like
ordinary gloves until you pinch the switch --
then two LEDs light up and put you in control of
where the light is cast.
more info |
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D i r e c t
M a r k e t i n g A d v i c e |
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What is PI (Per Inquiry) and PO (Per Order)
Advertising?
by John Schulte
Most people are familiar with buying an ad in a newspaper or magazine. In a
nutshell you get a rate card from the publication; the rate card contains
the ad sizes you can buy and how much they cost. You then decide how much
you can afford to spend, create an ad, send it in to the publication with
your payment, and hope the ad does the job you wanted it to do.
If the ad does not work, your investment does not pay off and you lose
money. If the ad does work, then you make money on your advertising
investment.
With a PI or PO advertising deal you don't pay for the advertisement up
front, you pay only for the results from the ad.
full article |
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Are you a
Dabbler?
By Jim Straw
There are a
multitude of common characteristics among those
who succeed - but - there seems to be only one
glaring common characteristic among those who
achieve little or no success. That
characteristic is simply never deciding upon one
single plan of action and sticking with it
day-in and day-out. They never achieve any
success by doing a little of this, a little of
that. -- They are, in effect, dabblers in
business.
Back in 1987, a young man in Arkansas bought one
of my $10 reports. It wasn't a fancy business
idea but the young man took the idea and did it;
over and over through thick and thin. Today, it
still produces from $25,000 to $30,000 per month
for him ... he calls it his bread and butter
business.
full article |
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P r o d u c
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