National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
February 4, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Just Released this week! The '2010' Statistical Fact Book

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This brand-new edition includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more. We've pulled data from over 75 leading research sources to bring you 12 chapters and more than 300 charts with clear, actionable information relating to all aspects of direct marketing. Hone your strategy, plan campaigns, justify the budget, and produce winning results. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

All purpose pair of LED Lighted Gloves

Great for hunters, hikers, campers, and backpackers who want to make every ounce of weight count. These do double duty in all seasons -- be it summer, winter, fall or spring.

This is an innovative application of LEDs. Two LED lights are mounted in the knuckle area on the outside of each hunting glove. This puts the light where you need it most --right on your task area. Double duty --your glove and your flashlight. The pair weighs just 4.6 ounces. Looks like ordinary gloves until you pinch the switch -- then two LEDs light up and put you in control of where the light is cast.
more info

D i r e c t   M a r k e t i n g   A d v i c e

What is PI (Per Inquiry) and PO (Per Order) Advertising?
by John Schulte

Most people are familiar with buying an ad in a newspaper or magazine. In a nutshell you get a rate card from the publication; the rate card contains the ad sizes you can buy and how much they cost. You then decide how much you can afford to spend, create an ad, send it in to the publication with your payment, and hope the ad does the job you wanted it to do.

If the ad does not work, your investment does not pay off and you lose money. If the ad does work, then you make money on your advertising investment.

With a PI or PO advertising deal you don't pay for the advertisement up front, you pay only for the results from the ad. full article

Are you a Dabbler?
By Jim Straw

There are a multitude of common characteristics among those who succeed - but - there seems to be only one glaring common characteristic among those who achieve little or no success. That characteristic is simply never deciding upon one single plan of action and sticking with it day-in and day-out. They never achieve any success by doing a little of this, a little of that. -- They are, in effect, dabblers in business.

Back in 1987, a young man in Arkansas bought one of my $10 reports. It wasn't a fancy business idea but the young man took the idea and did it; over and over through thick and thin. Today, it still produces from $25,000 to $30,000 per month for him ... he calls it his bread and butter business. full article

P r o d u c t s

Little Shop of Beauty
Bath and Beauty

EZ Nail On - Door Guide
Replacement Sliding
Door Guide

Sport & Athletic
Water Bottles

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Phone: 612-788-1673

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