National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
January 6, 2010

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

The Power of Direct Marketing
In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures! Emphasis on short-term forecasts! Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years.

What's New?
New charts contain detailed breakdowns for both DM advertising spending and sales by Media/Channel and Intended Purpose of Offer. Data is broken down by channel, industry, and business model including 52 major industry groupings and 51 geographic regions.

Note: The The Power of Direct Marketing comes to you in electronic format. You will receive an email link to download the report within 24 hours of ordering. Orders placed after 12:00 p.m. (CT) will be fulfilled the next business day. Read more about The Power of Direct Marketing

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Sid Containers

The purpose of these containers is to keep the silverware off the table while eating, thereby keeping a clean, tidy, and orderly table area.

It's also useful for people that have problems picking up silverware from a flat surface.

36 containers per carton:
Wholesale $5.00 each
Suggested Retail $10.00 each

Sid Shakir
Sid Containers
Phone: 804-262-2142

D i r e c t   M a r k e t i n g   A d v i c e

Clearing a Passage through Today's "Frozen" Economy
By Michael Dotson, CEO, WorkSmart Media Group

We are facing challenges in our economy the likes of which have not been experienced in most of our lifetimes. News stories seem to bounce from bad to worse to hope to despair, leaving relatively rare moments of optimism and huge holes of uncertainty. The primary result of this combined "gloom and doom" assault has rendered many businesses paralyzed with a sense of fear for the present and the future. Such paralysis has slowed the progress of even the most (formerly) dynamic of companies to a crawl. Economists are left scratching their heads unsure of what to do, and Marketing Departments for many companies appear to be more preoccupied with job preservation than re-establishment of momentum. As professionals, how do we "break away" from this stagnation and take advantage of opportunities to grow our business? more info

Why Customer Service Destroys Salespeople
By Mark Hunter

One position that has not been impacted by the economy is sales. Ask any CEO and you will hear that one of their biggest issues is finding and retaining good salespeople. Something happened on the way to a sour economy: Too many companies learned the hard way that their salespeople didn't know how to sell. Instead, their salespeople were good at taking orders and providing customer service. There is nothing wrong with this approach, as long as the marketplace is always going to serve up new customers and keep current customers in business. Does that kind of marketplace always exist? Unfortunately, no. more info

P r o d u c t s

Solution for unused pills

Futuristic Bottle Launcher
Needs No Assembly

LED Lighted Gloves
Puts light where you
need it most

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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