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National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
January 6, 2010 |
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B o o k
R e p o r t |
The Power of
Direct Marketing
In these challenging economic times, get
access to powerful statistical evidence to
fortify your decisions and justify your
expenditures! Emphasis on short-term
forecasts! Recognizing that many businesses
need to plan for the coming year, included
are next-year forecasts, as well as current
year data, five-year forecasts and
historical context going back one year and
five years.
What's
New?
New charts contain detailed breakdowns
for both DM advertising spending and sales
by Media/Channel and Intended Purpose of
Offer. Data is broken down by channel,
industry, and business model including 52
major industry groupings and 51 geographic
regions.
Note: The The Power of Direct
Marketing comes to you in electronic
format. You will receive an email link to
download the report within 24 hours of
ordering. Orders placed after 12:00 p.m.
(CT) will be fulfilled the next business
day.
Read more about The Power of Direct
Marketing |
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F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers |
Sid Containers
The purpose of these containers is to keep the
silverware off the table while eating, thereby
keeping a clean, tidy, and orderly table area.
It's also useful
for people that have problems picking up silverware
from a flat surface.
36 containers per carton:
Wholesale $5.00 each
Suggested Retail $10.00 each
Contact:
Sid Shakir
Sid Containers
Phone: 804-262-2142
Email:
sidcontainer@hotmail.com |
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D i r e c t
M a r k e t i n g A d v i c e |
Clearing a Passage through Today's "Frozen"
Economy
By Michael Dotson, CEO,
WorkSmart Media Group
We are facing challenges in our economy the
likes of which have not been experienced in most of our lifetimes. News
stories seem to bounce from bad to worse to hope to despair, leaving
relatively rare moments of optimism and huge holes of uncertainty. The
primary result of this combined "gloom and doom" assault has rendered many
businesses paralyzed with a sense of fear for the present and the future.
Such paralysis has slowed the progress of even the most (formerly) dynamic
of companies to a crawl. Economists are left scratching their heads unsure
of what to do, and Marketing Departments for many companies appear to be
more preoccupied with job preservation than re-establishment of momentum. As
professionals, how do we "break away" from this stagnation and take
advantage of opportunities to grow our business?
more info |
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Why Customer
Service Destroys Salespeople
By Mark Hunter
One position that has not been impacted by the
economy is sales. Ask any CEO and you will hear that one of their biggest
issues is finding and retaining good salespeople. Something happened on the
way to a sour economy: Too many companies learned the hard way that their
salespeople didn't know how to sell. Instead, their salespeople were good at
taking orders and providing customer service. There is nothing wrong with
this approach, as long as the marketplace is always going to serve up new
customers and keep current customers in business. Does that kind of
marketplace always exist? Unfortunately, no.
more info |
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P r o d u c
t s |
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