National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
December 23, 2009
B o o k
R e p o r t
Statistical Fact Book
Get answers to your most pressing questions
in this powerful collection of DMA's most
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from over 30 leading research sources to
bring you 12 chapters and more than 250
charts with clear actionable information
relating to all aspects of direct marketing.
strategy, plan campaigns, justify the
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help of The Statistical Fact Book.
F e a t u r e d
P r o d u c t
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D i r e c t
M a r k e t i n g A d v i c e
and Twitter: For B2B It's All About LinkedIn
by Steve Fretzin
Owning your own
business in this economy is not an easy task,
especially if you run your company from home.
Home businesses are very rewarding, but they can
also offer limited networking opportunities. As
a result, you might miss out on the potentially
valuable connections that are out there.
For home business owners, LinkedIn is generally
the best bet.
Customers in a Slow Economy
Once-thriving businesses are struggling to
survive in today's slow economy. Many are making spending decisions based on
"What can I afford?" rather than "Where can I invest my money to make my
business grow?" When payroll and other expenses take priority, the
advertising and marketing budget is the first to go. Lacking the resources
of large corporations, small and medium-sized businesses find it
particularly challenging to keep their heads above water. In addition, they
are struggling with lower-than-average sales, difficulty getting loans,
rising interest rates, and the ever-present threat of increased taxes and
So how do you attract attention, get new customers and maintain customer
loyalty with a limited advertising and marketing budget?
P r o d u c