National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter for
December 17, 2009

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Here it is at your fingertips and at your keyboard- all the forms, charts, checklists,and spreadsheets--everything you will need to start a new catalog or manage an existing catalog more profitably.

All the areas are covered--from creative to production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past thirty years.

FREE CD of Forms!
Book includes postcard to send for a free CD of useful forms. more info

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers

Seacure Waterproof Bum Bag

NEW WAY TO KEEP YOUR VALUABLES WITH YOU, SAFE AND SEACURE

This great new product is a fanny bag with a difference! It is IMPACT RESISTANT, lightweight, comfortable to wear and waterproof to 10 feet. The Seacure Waterproof Bum Bag will protect your wallet, cell phone, car keys, medications, glasses, and more. Perfect for any water sport enthusiast, cyclist, or anyone who enjoys outdoor activities.

Our product is also available without logo so you can add your company name for excellent, visIble advertising. more info

D i r e c t   M a r k e t i n g   A d v i c e

7 Publicity Myths That Can Hurt Your Business
by Pam Lontos

Publicity can come from anywhere and in many different forms. It can be as simple as having your product reviewed by a blogger, or as dynamic as having your company's name splashed across the headlines of a magazine or newspaper. Unfortunately, because of the many myths that shroud the concept of publicity, many business owners fail to seek it out.

Before you can get your business the publicity it deserves, you need to separate the PR facts from the fiction. more info
What's Your Tiebreaker?
Creating a Clear Reason to Choose You Instead of Your Competition

By Joe Calloway

Tiebreakers usually aren't anything particularly unusual or exotic, but more often the mastery of a basic customer's expectation. The best way to discover and develop your tiebreakers is to list your customers' basic expectations of you. Start by choosing one basic customer expectation and stake your claim with it. Improve your performance in that area until it becomes "your turf," and clearly differentiates you from your competition. Reach the point where you have mastered the differentiator and can confidently say, "Nobody does this like we do."

While basic expectations will vary depending on the nature of your customers, i.e. consumer retail or business to business, here are some typical areas that can prove to be powerful tiebreakers to differentiate you from the competition: more info

P r o d u c t s


ECOspose

The solution
for unused pills

LED Lighted Gloves
Puts light
where you need it most
 
AquaPod
Futuristic design
plastic bottle launcher

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