National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
December 17, 2009
B o o k
R e p o r t
it is at your fingertips and at your
keyboard- all the forms, charts,
checklists,and spreadsheets--everything you
will need to start a new catalog or manage
an existing catalog more profitably.
All the areas
are covered--from creative to production to
merchandising to managing to testing and
measurement. And it's by Katie Muldoon, one
of the leading catalog experts of the past
FREE CD of
Book includes postcard to send for a free CD
of useful forms.
F e a t u r e d
P r o d u c t
Wholesale Only: This product is
available only to resellers
Waterproof Bum Bag
NEW WAY TO KEEP YOUR
VALUABLES WITH YOU, SAFE AND SEACURE
This great new product is a fanny bag with a
difference! It is IMPACT RESISTANT, lightweight,
comfortable to wear and waterproof to 10 feet.
The Seacure Waterproof Bum Bag will
protect your wallet, cell phone, car keys,
medications, glasses, and more. Perfect for any
water sport enthusiast, cyclist, or anyone who
enjoys outdoor activities.
Our product is
also available without logo so you can add your
company name for excellent, visIble advertising.
D i r e c t
M a r k e t i n g A d v i c e
7 Publicity Myths
That Can Hurt Your Business
by Pam Lontos
Publicity can come from anywhere and in many
different forms. It can be as simple as having
your product reviewed by a blogger, or as
dynamic as having your company's name splashed
across the headlines of a magazine or newspaper.
Unfortunately, because of the many myths that
shroud the concept of publicity, many business
owners fail to seek it out.
Before you can get your business the publicity
it deserves, you need to separate the PR facts
from the fiction.
Creating a Clear Reason to Choose You Instead of
By Joe Calloway
aren't anything particularly unusual or exotic,
but more often the mastery of a basic customer's
expectation. The best way to discover and
develop your tiebreakers is to list your
customers' basic expectations of you. Start by
choosing one basic customer expectation and
stake your claim with it. Improve your
performance in that area until it becomes "your
turf," and clearly differentiates you from your
competition. Reach the point where you have
mastered the differentiator and can confidently
say, "Nobody does this like we do."
While basic expectations will vary depending on
the nature of your customers, i.e. consumer
retail or business to business, here are some
typical areas that can prove to be powerful
tiebreakers to differentiate you from the
P r o d u c